The Conversation Manager

Monthly Archives: April 2011

• How to select the right pilot project in social media?

  by Steven Van Belleghemon April 29, 2011in the categories Social Web

  Companies that want to use social media in a more structural way often start by implementing a few pilot projects. The difficult question is which pilots to select. One of our consultants, Polle De Maagt, wrote about important dimensions and KPIs of pilot projects earlier. I would like to add some dimensions and a way to prioritize these projects.

  Tags: Pilot project, Social Media Read more »

• Pricing for conversations (or: how low prices increase negative feedback)

  by Polle de Maagton April 28, 2011in the categories Conversations
  

  Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and created stuff worth sharing. I discussed earlier how Groupon’s smart promotions could be designed to be conversation-worthy and how pricing can facilitate radical change.
  

  Tags: advocacy, Conversations, easyjet, influentials, managing expectations, pricing Read more »

• What your event can learn from the royal wedding?

  by Steven Van Belleghemon April 27, 2011in the categories Conversations, Social Web

  This Friday the world has one of the biggest events of the year planned. If you haven’t heard what I’m talking about, you must have been on a different planet. The #royalwedding hashtag is already booming for days on Twitter. Newspapers are reporting on a daily basis about the first big wedding of the century.

  As marketers and managers, there is a lot we can learn from this event to implement in our own marketing.

  Tags: Kate, Royal wedding, sneak previews, Twitter, William, YouTube Read more »

• Pricing for radical change

  by Polle de Maagton April 27, 2011in the categories Branding
  

  Some weeks ago, I met the director of the Opera in Lyon. He told me a story about how we had used pricing to actually change his company and change the way they communicated.
  

  Tags: Change management, lyon, opera, pricing Read more »

• [Infographic] Social Media Monitoring Tools

  by Dado Van Peteghemon April 26, 2011in the categories Reviews, Skills, Social Web

  
  Flowtown – Social Media Marketing Application

  Tags: monitoring, Social Media, tools Read more »

• Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.

  by Polle de Maagton April 26, 2011in the categories Social Web
  
  

  Sorry, I don’t believe in gamification per se. Gamification is just one of many nudge tactics. Don’t believe the hype.less than a minute ago via TweetDeck Favorite Retweet ReplyPolle de Maagt
  Polledemaagt

  It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one of many nudge tactics. Don’t believe the hype”. I didn’t expect so many people reacting, let alone writing blogposts to counter my statement (thanks @gammet and @wolfr_).
  

  Tags: branding, choice architecture, framing, gamification, hype, nudge, persuasion design Read more »

• What we’ve been reading this week

  by Dado Van Peteghemon April 22, 2011in the categories Social Web

  Every week we come across many great articles on the Web. We think it’s relevant to share the best ones with you:

  Tags: links Read more »

• Checklist: customising your Facebook page before promoting it

  by Clo Willaertson April 22, 2011in the categories Skills, Social Web

  For Facebook, Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.

  Do you represent a real organisation, or are you an authorised representative of one? Then use this short checklist to set it up before you start promoting your Page with invites and Facebook Ads.

  Tags: Facebook, howto, profiles Read more »

• The Fine Art Of Content Curation

  by Dado Van Peteghemon April 20, 2011in the categories Skills, Social Web
  
  
  
  Tags: content, curation, dlvr.it, feedly, google reader, pinboard.in, SlideShare, Social Media, Twitter, woopra Read more »

• Social Media Intelligence: increase ROI by converting leads

  by Steven Van Dingenenon April 19, 2011in the categories Social Web

  All of you are living in a commercial world, which means you are trying to sell goods or services to a specific target audience. To achieve these sales, you have quite some tools on your hands. But the question always remains: how can we increase efficiency, and thus ROI? How can we make sure that we get better leads with higher conversion rates?

  Tags: Conversion, Leads, roi, Social Media, Social Media Intelligence Read more »