on April 28, 2011in the categories Conversations 
Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and created stuff worth sharing. I discussed earlier how Groupon’s smart promotions could be designed to be conversation-worthy and how pricing can facilitate radical change.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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Powering-up my professinal social media activities after a 1h private training/drill by @Steven_InSites. He gave my 48h... ;) #cm48
by tomderuyck (Tom De Ruyck)
@eliasveris' take on what's happening in the 'Mobile Internet' space: http://t.co/29QquP4 #insites #mobile #mrx #cm48
by tomderuyck (Tom De Ruyck)
SlideShare
48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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