2011 July | The Conversation Manager

Monthly Archives: July 2011

How many times did you hit the “Unlike” button on Facebook?

by Matthijs van den Broekon July 29, 2011in the categories Conversations, Social Web

There’s a lot said about the Like-button on Facebook. These days, you can find them everywhere, also, automatically added to stories about people who died in nasty accidents (what’s there to like?). In 2010 some people thought a Like would kill your blogcomments, a lot of believers say the amount of fans and likes you collect as a brand are the only true indicator for real brand engagement. And I’m convinced that there are a lot of brands that have made some KPI’s for their Facebook-efforts by creating targets for their amount of Likes. “We should have 50k Facebook fans by the end of this year, or else….”

Tags: Facebook, like, unlike Read more »
Facebook makes it dead simple for brands to join conversations

by Polle de Maagton July 27, 2011in the categories Conversations

Facebook just launched Facebook Business, yet another attempt to make the step for companies to join in on consumer conversations on Facebook as easy as possible. A logical step, while consumers keep spending more time on the network and more and more brands started or intend to start engaging with consumers within Facebook.

Tags: ads, Facebook, facebook business, facebook studio, pages Read more »
Only half of marketers measure social traffic

by Matthijs van den Broekon July 26, 2011in the categories Branding, Social Web, Uncategorized

More than half (54%) of North American marketers measure the traffic volume generated by social media, according to the Q2 2011 Quarterly Digital Intelligence Briefing from Adobe and Econsultancy, via MarketingCharts. A similar 53% also measure engagement with their Facebook brand page and Twitter accounts. Half of the marketers DOES measure something….. That’s the positive way of describing the results. You could also say, that half of the marketers still doesn’t measure any social volume and engagement. Should they?

Tags: adobe, buzz, econsultancy, marketers, social Read more »
Why blogs fail: 7 reasons

by Matthijs van den Broekon July 25, 2011in the categories Conversations

“Most blogs don’t get the traffic or the attention they desire.” At SocialMediaExaminer they’ve come up with a nice checklist or ‘fail-list’ for everyone who’s involved in blogging. Of course, there are a lot of blogging tips out there like this one, to improve your own blogging skills or to increase traffic. Blogs are great tools to drive conversations, to discuss and to spread or sharpen your ideas. But you can also make a lot of (basic) mistakes. Below you’ll find seven (in the SocialMediaExaminer post you’ll find what you can do about it):

Tags: blogs, fail, reasons, social Read more »
Social Media Tools & Listening Centers 2011

by Erik van Roekelon July 21, 2011in the categories Skills, Social Web

Over a year ago I published this extensive article (Social Monitoring & Social Media Marketing Tools, Dutch) at Marketingfacts.nl. Although the article still has value, especially when combined with the comments we received, it’s time for an update. The world of (advanced) social media tools is changing with many new features. I cannot give you a fully comprehensive overview of all the possible social media tools. Simply because…. there are too many. This article is, hopefully, an inspirational overview of some useful new tools that make the life of any social media lover a lot easier. But that’s not all.

Tags: dell, gatorade, media, monitoring, social, straeg, strategy, tooling, Twitter Read more »
The Social Media Network Battle in The Netherlands continues

by Matthijs van den Broekon July 20, 2011in the categories Social Web

That’s some great digging Danny Oosterveer (analist at Marketingfacts, my former job) has done together with Hyves and research company comScore. When there are numbers published about social networks (in the Netherlands, but probably in every market where there’s some competition) there’s always discussion. To settle some of the arguments, the marketing blog, Hyves and comScore teamed up and came up with some new social network stats for Facebook Twitter and Hyves (Dutch).

Tags: Facebook, Hyves, Twitter Read more »
How Zeeman got everybody fooled at the Amsterdam Fashion Week

by Matthijs van den Broekon July 18, 2011in the categories Conversations, Social Web

Dutch clothing retailer Zeeman (budget priced clothing, stating that ‘fashion shouldn’t be expensive’) last weekend pulled off a huge guerrilla marketing stunt at the Amsterdam Fashion Week, creating nice buzz on platforms like Twitter. They came up with a premium brand of clothing, called Frank, and ‘introduced’ it at the Fashion Week, where Zeeman… really has no reason of attending at all, normally speaking. Only zeven people knew about the project, over 30 freelancers worked in silence, for months.

Tags: amsterdam, fashion, guerrilla, week, zeeman Read more »
The Long Tail of the Greenpeace Nestlé Orang-Utan video

by Matthijs van den Broekon July 15, 2011in the categories Conversations, Social Web

Everybody probably knows or at least heard about the Greenpeace anti-KitKat Nestle campaign, started in march 2010 (see this analysis by Jeremiah Owyang, or watch this Prezi). The video, quite bloody and blunt, in which we see an office-guy eating a KitKat-Orang-Utan finger (Greenpeace wanted Nestle to stop the use of palm oil from companies that are trashing Indonesian rainforests, pushing orang-utans towards extinction). Nestlé immediately demanded that the video be removed from YouTube citing copyright infringement. YouTube agreed and removed the video — thereby creating a stir that got traditional media outlets interested in the story.

Tags: greenpeace, kitkat, Nestlé, social, video, vimeo, YouTube Read more »
The State of the Internet 2011 [Infographic]

by Matthijs van den Broekon July 15, 2011in the categories Social Web

“Like any classic hero, the Internet grew from humble beginnings as a tiny speck to become the legend that it is today. The very first “instant message” wasn’t even a whole word before it broke the entire system, but it sparked a fantastic fire of possibilities. Now, we can IM friends from our phones while we browse Facebook and send a few tweets about our indigestion from last night’s cheesesteak, perhaps while taking care of that indigestion. We can email our friends in Paris and Tokyo from the MoMA and even send photos to Mom and Dad, too. Thirty-something years ago, this was stuff for sci-fi nerds.” At OnlineSchools.org, they’ve made an interactive infographic about the State of the Internet 2011.

Tags: Facebook, infographic, internet, MySpace, OnlineSchools Read more »
How journalists can engage and conversate on Facebook

by Matthijs van den Broekon July 14, 2011in the categories Conversations, Social Web

So, the people of Facebook did a little research about how to engage and conversate when you’re a journalist…. at Facebook. That’s some trustworthy research done by the social networking giant, but oh well: there were some findings that are a) very interesting and can b) can be extrapolated to other persons than journalists. They are human, too, you know.

Tags: Conversations, engagement, Facebook, journalist, Study Read more »