The core philosophy of the Conversation Company is based on three layers: a customer centric company culture, people who make the culture tangible and act like ambassadors for your brand and finally social media as the perfect partner to boost the great stories to another dimension.
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The Pew Research Center’s Project for Excellence in Journalism and The George Washington University’s School of Media and Public Affairs collaborated on a study on how media organizations use Twitter as it became a regular and significant part of the daily news. Over 3.600 tweets in one week were examined and it became clear that 93% mainly use Twitter to promote own articles and news stories by directing their followers to the website.
Over a year ago I published this extensive article (Social Monitoring & Social Media Marketing Tools, Dutch) at Marketingfacts.nl. Although the article still has value, especially when combined with the comments we received, it’s time for an update. The world of (advanced) social media tools is changing with many new features. I cannot give you a fully comprehensive overview of all the possible social media tools. Simply because…. there are too many. This article is, hopefully, an inspirational overview of some useful new tools that make the life of any social media lover a lot easier. But that’s not all.
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