When somebody gets their new Porsche delivered, that has got to be one very sweet moment (and I am not speaking from experience here). Most Porsche sellers will call or e-mail the customer with a brief, dry message, but one Porsche dealership recently decided to give its customers a surprise. Instead of a phone call or an e-mail, they send the customer a beautiful bouquet of flowers. And the little card attached to the flowers announces that their new car has arrived. The dealership believes that a beautiful moment deserves a beautiful form of communication. I think that’s just brilliant. That´s marketing for the heart. Consumers don´t quickly forget such little symbolic touches.
