2011 November | The Conversation Manager

Monthly Archives: November 2011

SlideShare: The Quiet Giant of Content Marketing

by Matthijs van den Broekon November 30, 2011in the categories Conversations, Social Web

In an article about our social media around the world 2011 study, we’ve already shared some learnings about SlideShare that show that SlideShare as a platform is a great way to go for content marketing. At SlideShare, they know that, too. And they are saying it themselves, also (not the most brilliant example of “show, don’t tell” but hey, let’s make an exception for this beautiful platform…). With the new design at SlideShare, they’ve come up with an infographic which is titled “SlideShare: The Quiet Giant of Content Marketing”. We couldn’t agree more. Check it out below:

Tags: content, contentmarketing, SlideShare, social media around the world Read more »
The world of social media 2011

by Matthijs van den Broekon November 28, 2011in the categories Social Web

It’s been two months since we released Social Media Around the World 2011. There’s more interesting research coming up in just one week (a study under 600 marketers in UK, BE and USA) so stay tuned at all InSites channels and keep an eye on blogs around the globe (yes, this is a teaser, drop me a mail or dm me for more information). In the meantime, we’d like to draw your attention to a video that is packed with stats about social media (maybe the people at FactSpy even got some inspiration out of our study, we sincerely hope so). The video might be very useful for education purposes, for the start of a seminar about social media or…. Well, check it out below:

Tags: social media around the world Read more »
Not just your ordinary social media study

by Lisa Deryckeon November 25, 2011in the categories Branding, Social Web

BeyenMeyer decided to work together with the University of Groningen on a scientific study on how social media can bring added value to marketing communication. As social media is still a trending topic, it is important to gain valuable insights in the way consumers and organizations engage and interact with each other. No other communication tool is as cheap or effective as an interactive, online platform such as Facebook, Twitter, LinkedIn and Hyves. It offers great business opportunities and is an essential tool in optimizing business performances.

Tags: BeyenMeyer, brand, brand equity, customer-brand relationship, online platform, Social Media Read more »
Day 3 WOMMA Summit: Working with ‘influencers’

by Steven Van Belleghemon November 22, 2011in the categories Conversations, Social Web

The theme of the third and last day of the WOMMA congress (click here for my reviews of day one and day two) was ‘influencer’ marketing. Should a brand aim at the new ‘influential’ people on social media, or quite the opposite? For the first time since the start of the congress the discussions were animated and the opinions differed widely. This is a sensitive topic and it is of course very state-of-the-art, after the ‘virtual social drama’ caused by Klout a few weeks back…

Tags: ed keller, influencers, klout score, Social Media, womma summit Read more »
Forget the six degrees of separation!

by Erik van Roekelon November 22, 2011in the categories Conversations, Social Web

Remember the idea of Six degrees of separation the idea that everyone is on average approximately six steps away from any other person on Earth? Well forget it! Earlier this year Facebook examined all 721 million active Facebook users (more than 10% of the global population) with 69 billion friendships among them. And came up with a new calculation.

Tags: connection, Facebook, six degrees of separation Read more »
#Womma Summit Day 2: Brands and consumers need to work together

by Steven Van Belleghemon November 18, 2011in the categories Conversations, Social Web

The second Womma summit day started with again a big bang. Keynote speaker Simon Mainwaring brought a strong story, followed by insights and cases in quick succession. The day’s theme was the necessity for brands to work together with consumers. Below you can read my impressions on day 2 of the Womma Summit; this article, published yesterday, will give you my impressions of day 1.

Tags: community, consumer expectations, Simon Mainwaring, Social Media, summit, womma, womma summit Read more »
How to become a Content Curation King

by Matthijs van den Broekon November 18, 2011in the categories Conversations, Social Web

Content = king. It’s almost an Old Saying but in the age of information and information overload it’s more true then ever. Finding the right content, receiving and spreading the right content, creating the right content; it’s not just a simple aggregation exercise anymore. It’s about curation and to do curation in a right and impactful way, you need a lot of skills. In a presentation featured on SlideShare today made by Corinne Weisgerber, I saw a beautiful roadmap of how to become a content curation king. When you click through the 79 slides, you get a lot of practical inspiration to train yourself in content curation. Find the SlideDeck below:

Tags: content, content marketing, contentking, Corinne Weisgerber, curation, receiving, SlideShare, spreading Read more »
Word-of-Mouth Marketing Summit 2011: Day 1

by Steven Van Belleghemon November 17, 2011in the categories Branding, Conversations, Social Web

The ‘Word of Mouth Marketing summit 2011’ kicked of yesterday in Las Vegas. I’m participating for het third time and the start of the congress was a very promising one straight away: a good keynote and interesting cases by nice companies. My first observation is that this congress focuses more on the core of word-of-mouth marketing and less on word-of-mouth campaigns. After all good word-of-mouth can only flourish when clients have a positive experience with your products and services, which is an evolution I encourage wholeheartedly. This is how I experienced the first day of the annual Womma Summit 2011.

Tags: Company culture, content, content marketing, Dan Jessopp, Dell strategy, fascinaiton, Graham Kahr, Jonathan Byerly, Rod Brooks, Sally Hogshead, summit, womma, womma2011, word-of-mouth Read more »
Technorati: State of the blogosphere 2011

by Matthijs van den Broekon November 16, 2011in the categories Social Web

Before Twitter and Facebook were the talk of the town in the world of internet, there was something like blogs, or weblogs. If you didn’t blog, you were a nobody. That was 2005. The way I see it, blogs are still the talk of the town, but their role in the internet ecosystem is probably somehow changing. They can and will be fast, but Twitter is faster. They are and can be personal, but Facebook’s there for your friends. But… in an internet experience that is very “now”, blogs serve as a solid foundation for content and spreading ideas in more then 140 characters. How many times did you tweet a blogpost in your life? At Technorati, they’ve monitored the blogosphere for years. In the beginning of this month, they’ve published the State of the Blogospere 2011. A must read, we think.

Tags: blogs, state of the blogosphere, Technorati, Twitter Read more »
Media organizations and Twitter: Not yet a perfect match

by Lisa Deryckeon November 15, 2011in the categories Conversations, Social Web

The Pew Research Center’s Project for Excellence in Journalism and The George Washington University’s School of Media and Public Affairs collaborated on a study on how media organizations use Twitter as it became a regular and significant part of the daily news. Over 3.600 tweets in one week were examined and it became clear that 93% mainly use Twitter to promote own articles and news stories by directing their followers to the website.

Tags: hashtags, media, news, pew, Twitter Read more »