The Conversation Manager

Monthly Archives: June 2011

• WOM-Study & Presentation: Herta Cake Dough

  by Elias Verison June 30, 2011in the categories Conversations, Social Web

  Herta Cake Dough. A brand that is all about sharing warm experiences and prepare home-baked cake in a convenient way. The ideal case for a WOM-agency, that invites consumers to spread the word among their peers, after experiencing the brand full-on. Herta asked our friends from The Insiders to start a WOM-campaign. And The Insiders asked InSites Consulting (Already confused by the names?) to track how WOM spreads, and what makes a conversation successful. Very soon, we’ll be launching a paper about this, where we will show that a dedicated WOM campaign can result in more conversations, reach and impact compared to a natural situation. In the mean time, Bjorn Cassier from the Insiders was invited to preview this case on the “Consumer Empowerment” event organized by Stichting Marketing. His slideshare is attached below:

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• Legoland California Volvo swap

  by Matthijs van den Broekon June 30, 2011in the categories Uncategorized

  The movie is already two months old (april 5 on LiveLeak), was put on YouTube by the Californian Legoland Team 10 days ago and is now watched for over more than 160.000 times in total at this moment. The Model Shop team at LEGOLAND California had a little fun at General Manager Peter Ronchetti’s expense …the team replaced his Volvo XC60 with a life-sized LEGO XC90 made of 201,076 LEGO bricks (via @elskamp).

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• 9 ways to market your book via social media

  by Matthijs van den Broekon June 29, 2011in the categories Branding, Conversations

  SocialMediaExaminer yesterday published an article that is very interesting for everyone trying to create conversation worthy stuff, or could use a little help in conversation strategy. At SME, they took the example of the launching of a book and how you can make that happen using social media. Of course, you can use the 9 ways to market a book via social media Michael Stelzner’s written also for other products. Not any kind of product, of course, but there’s a lot of nice ideas and inspiration that can be found in the article.

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• 4 steps to integrate social media in your company

  by Steven Van Belleghemon June 28, 2011in the categories Conversations, Social Web

  In the past 6 months Dado Van Peteghem and I have interviewed 25 companies on whether or not they integrate social media in their marketing and company processes. In the past few months we already made some results available for you, in articles on ‘the first steps to integrate social media‘ and the description of the integration process at Cisco. We have now finalized our research and would like to share all insights we gained from these conversations.

  Tags: cisco, company structure, content strategy, social media integration Read more »

• How Rio brought my sister transmedial happiness

  by Nawaz Kazmion June 27, 2011in the categories Activation, Conversations

  I took my sister Fiza (7) to the movies last week. Actually, she dragged me to it. A couple of weeks ago, she started asking me if I could take her to Rio, a movie by the makers of Ice Age. The whole experience, since she first got introduced to the movie, made her happy, even excited. Marketing had a great share in this. Here’s how they did it.

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• The strategic implementation of CM: Conversation Mapping

  by Matthijs van den Broekon June 23, 2011in the categories Uncategorized

  Dennis Claus (director brands&conversations at InSites Consulting) put together a nice presentation about conversation mapping you can find here on SlideShare. The presentation will answer ‘the ultimate question’: What is the strategic role of online & offline conversations for my brand and how can I manage them better? The Conversation Manager has a fresh perspective on how brands operate successfully in cooperation with today’s consumer.

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• To Xerox or to iPad

  by Matthijs van den Broekon June 22, 2011in the categories Uncategorized

  Did you know one of the verbs used in America and in the rest of the world for printing is “to xerox”? Even in dictionaries? Sure you did. When I read this article at AllthingsD, it made me think about just this. Although Xerox might not like the fact that their trademark is being used as a verb due to legal issues and their trademark becoming not a trademark anymore but a generic word, of course it’s something to be proud of as a brand, you could say. The same thing is more or less happening to Apple with the iPad. They already did it in the mp3-market.

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• Infographic: Usage of the iPad in the United Kingdom

  by Carl Vanormelingenon June 21, 2011in the categories Mobile

  Last month the UK based company ‘Imano‘ conducted a survey among 2008 UK iPad users. Below some interesting facts. iPads are mostly used in the living room (95%), garden (48%), car (26%), bathroom (35%), kitchen (63%) and…  in the bedroom (89%). Of the iPad users, 33 percent have installed between the 20 – 49 applications, 6 percent of the users installed more than 100 applications. iPad owners also have an
  iPhone (57%), Nintendo Wii (51%), Sony Playstation 3 (34%), Microsoft Xbox (30%), Blackberry 21%) or an Android smartphone (18%.

  Tags: behaviour, iPad, Mobile, UK, usage Read more »

• The conversation manager’s diaries: Week 1+2 (june 2011)

  by Matthijs van den Broekon June 20, 2011in the categories Conversations

  There you are, with a fine new laptop running with everything installed and set up. Your inbox is already filled with a lot of company news and discussions between colleagues you didn’t even met, yet. In the first hours you were in the building that is now your new working environment, you’ve met over 80 people, heard their names and tried to remember them. You had meetings with HR, with IT, with finance. And then… you jump into your seat, at your desk that is clean and empty. Remember: you’re a conversation manager now.

  Tags: Conversations, listening culture, manager, strategy Read more »

• Does every business need Twitter?

  by Matthijs van den Broekon June 17, 2011in the categories Conversations, Social Web

  Oh, yes. Now we have it. A lot of social media fetisjists will take the question if every business needs Twitter as a wonderful opportunity to tell you beautiful stories about Twitter’s rise of numbers and users, the way they’ve managed to get things done just by asking on Twitter, blablabla. Of course, being on Twitter could help you as a company. But for wat, exactly? How necessary is a Twitter-account for good customer service? Inbox did a survey, Christopher Elliott made a fine analysis on that piece of research and asked some good questions (source: via Twitter of course).

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