The Conversation Manager

Monthly Archives: August 2010

• Identifying Brand Ambassadors

  by Sam Bertelooton August 31, 2010in the categories Branding, Reviews

  I came across an interesting article  on identifying your brand ambassadors written by the Digital Royalty herself, Amy Martin. Amy has over 1.3 million followers on Twitter, so follow her if you are not doing so yet.

  Tags: Customer service, Provamel, Social Media, Zappos Read more »

• Starbucks still the most popular brand on Facebook

  by Steven Van Belleghemon August 26, 2010in the categories Reviews, Social Web

  With its 12,8 million fans, Starbucks remains the most popular brand on Facebook. During the last 12 months, the number of fans doubled. Same story for Coca Cola, they went from 5 million to 11 million fans. Other popular brands (top 10) are Skittles (8,6M), Redbull (7,8M, new in top 5), Victoria Secret (6,4M, new in top 5), Disney (5,8M), Converse (4,8M), Pringles (4,8M), ZARA (4,4M) and Nutella (4,2M).

  Tags: Brand fans, Coca-Cola, Converse, Delta Airlines, iPhone, Nike, Pringles, Redbull, Skittles, Starbucks, Victoria Secret, WOM Read more »

• When on Twitter, act like you’re in a bar

  by Steven Van Belleghemon August 25, 2010in the categories Skills, Social Web

  Many brands wonder how they should behave on Twitter: What should we say? Can we add Twitter in our communication mix? Often heard questions, no? To facilitate the discussion, I like to compare Twitter with a bar full of people. People are talking to each other, subjects are diverse, topics may change in a second and the big news travels around the bar in no time.

  Tags: Book launch Read more »

• Social commerce by Delta Airlines

  by Steven Van Belleghemon August 24, 2010in the categories Social Web

  If you want to book a Delta Airlines flight, you can buy it through Facebook. They added a ticket window to their Delta Facebook fanpage. You can book flights without leaving the fanpage and you can easily share the info with your friends.

  Tags: Brand fans, Geo-marketing Read more »

• A small local bakery on Facebook

  by Steven Van Belleghemon August 23, 2010in the categories Social Web

  Many companies are wondering if they could use Facebook. Some still think that Facebook is only useful for companies like Starbucks and Coke. B2B companies are having doubts (look at InSites, we're B2B, we're research, but lot's of fans...).

  Tags: Brand fans, Branded utility, iPhone, Nike Read more »

• Conversation Cramp

  by Guido Everaerton August 20, 2010in the categories Conversations, Social Web

  It started quite innocently. Someone criticised a video streamer on the StuBru site (a Belgian radio station). It's important to know we at ONE Agency developed this site and it was kind of the showpiece of the agency. In his criticism the man in question said the BPM were not right and ended with: ONE #fail.

  Tags: Book launch, Wouter Glaser Read more »

• Agree upon a policy that works before you start the conversation

  by Dado Van Peteghemon August 18, 2010in the categories Conversations, Skills

  As passionate you might be as a conversation manager, you will be confronted with corporate regulations in one way or another. That's for sure!

  Tags: Book launch, Budgeting, Hyves Read more »

• Real time & geo marketing by Nike

  by Steven Van Belleghemon August 17, 2010in the categories Branding, Social Web

  We have all seen the Nike+ case many times. It was a great innovation: tracking running behavior and linking it to the web and friends. Now, they've gone even a step further: they included geo-marketing aspects through FourSquare and a brand new music application.

  Tags: Aveve, Betterfood, Loyalty, Openness Read more »

• From advertising to activation… a Belgacom story

  by Sam Bertelooton August 13, 2010in the categories Activation, Conversations

  One of the big Telco players in Belgium, Belgacom, has scored a new advertising hit! The previous one was the 'Who took my badjas' campaign. 180 000 views on youtube.com, 150 000 fans on Facebook and a lot of attention in the press and in the streets. Everyone used the famous quotes from the ad.

  Tags: Brand fans, Digital Royalty, ONE Agency Read more »

• What Carglass should have done

  by Dado Van Peteghemon August 11, 2010in the categories Activation, Conversations, Social Web

  Yesterday something very remarkable happened in the Twitter spheres. The global vehicle glass specialist Carglass suddenly became the center of attention after the hashtag #carglasszuigt became a trending topic on Twitter.

  Tags: Book launch, Policy Read more »