The Conversation Manager

Monthly Archives: December 2010

• These are NOT the trends for 2011

  by Steven Van Belleghemon December 22, 2010in the categories Reviews

  The world is overwhelmed with trends for next year, year overviews of the past year. I must confess I do also make such lists for newspapers and sites. It is part of life. Yesterday however I started thinking that, in 2011 the world will be just that little bit less perfect. Unfortunately, some important trends will not break through yet in 2011.

  Tags: Slijterijmeisje Read more »

• Danone activates 35.000 people in the Netherlands

  by Dado Van Peteghemon December 20, 2010in the categories Activation
  

  Brand fans are a very valuable asset. Danone thinks so too. To leverage this idea, Danone recently activated its brand fans around the Danio brand in a national challenge with a simple, yet creative mission: make a combination of your favorite tastes and create your very own Danio Special.

  Tags: Customer service, Petra de Boevere Read more »

• Social Media and the Workplace Explained by Common Craft

  by Dado Van Peteghemon December 20, 2010in the categories Reviews, Social Web

  This video explains how the world of external company communications has changed thanks to social media - and ways organizations can react responsibly.

  Tags: Lipton Read more »

• A conversational talk with @slijterijmeisje on the value of conversations for business

  by Dado Van Peteghemon December 16, 2010in the categories Reviews

  We are happy to introduce our 'Conversational talks': a series of interviews on the value of conversations. For this first edition, we've interviewed Petra de Boevere, aka 'Het Slijterijmeisje'. Below you can find the take-aways.

  Tags: AXA, Stichting Marketing Read more »

• Essence for 2011: Business relevance of social media

  by Steven Van Belleghemon December 16, 2010in the categories Reviews

  In november, I participated in the Best Powerpoint of the World Contest. I didn't win and learned quite a lot from the winning presentations. Both content and visualisation are pretty impressive.

  Tags: Budgeting, Kanaal Z Read more »

• Is it really a lack of resources?

  by Steven Van Belleghemon December 14, 2010in the categories Skills

  "Steven, great idea, but we don't have the resources for Conversation Management" is an often heard sentence. After hearing it too many times, I'm really sick of it.

  Tags: Consumer behavior Read more »

• Gary Vaynerchuck on brand identification, mobile and conversation management

  by Dado Van Peteghemon December 12, 2010in the categories Reviews

  This week @dadovpeteghem and myself attended the LeWeb conference in Paris and we had the opportunity to interview one of the top speakers on social media (sorry Gary, we know you are not happy with the use of Media here) Gary Vaynerchuk http://www.twitter.com/garyvee).

  Tags: Belgacom, KPI, Rabobank, SQPN Read more »

• Meet the Joneses

  by Thomas Ghyson December 9, 2010in the categories Reviews
  

  Meet the Joneses! No, not the seemingly perfect family that works for a stealth marketing organization. Meet Jack, Mary and their kids Ricky and Tracy, who represent the family of consumers.

  Tags: Branded utility, Steven De Smet, Twitter Read more »

• Why we are fans of Kodak & Madlen Nicolaus

  by Dado Van Peteghemon December 8, 2010in the categories Conversations, Reviews
  

  Today and tomorrow @samberteloot and myself are at LeWeb conference in Paris to get inspired and to stay up to date on the evolutions in the field of technology & social media.

  Tags: Amazon, Newsroom, SQPN Read more »

• The case for employee marketing

  by Elias Verison December 7, 2010in the categories Reviews

  Last weekend, I attended the Stichting Marketing Congress 2010, which had as overall topic "Return on Relevance". A lot of interesting subtopics therein were discussed, like choice overload, innovation strategy and branded utility…

  Tags: Award, Change management Read more »