The Conversation Manager

Monthly Archives: March 2010

• It all begins with brand identification

  by Steven Van Belleghemon March 30, 2010in the categories Branding, Reviews

  Some people think that being a Conversation Manager is only about monitoring conversations on social media and responding to those messages. Those of you who really understand what conversation management is about, know that observing & participating in online conversations is only one aspect of the tasks of a Conversation Manager.

  Tags: Covey, InSites Consulting, Job description, Rabobank, Study, WDM Belgium Read more »

• Looking for a Conversation Manager?

  by Steven Van Belleghemon March 25, 2010in the categories Conversations, Skills

  This job description could help in case you are looking for a Conversation Manager in your company. All feedback to increase the clearness and effectiveness of this job description is more than welcome.

  Tags: MySpace Read more »

• 940 million social media users in the world

  by Steven Van Belleghemon March 22, 2010in the categories Social Web

  72% of Internet users are part of at least one social network, which translates to 940 million users worldwide. These are the results of a global study among 2,800 internet users carried out by research agency InSites Consulting. Eastern Europe and Asia are the regions with the lowest use (4 out of 10), while South America has the highest usage in terms of percentage (95%). Globally, Facebook remains the most popular online platform (51% use Facebook), followed by MySpace (20%) and Twitter (17%).

  Tags: Audi, Book launch, Brand fans, Branded utility, Twitter Read more »

• It was FUN!

  by Steven Van Belleghemon March 19, 2010in the categories Reviews

  The launch of The Conversation Manager in Rotterdam yesterday was great. 150 Dutch marketers came and listered to our story. I would like to thank all of you for coming, sharing ideas, Twitter messages, mails, SMS's and so on. I had a great time and I'm looking forward to keep the conversation going.

  Tags: Domino's, VTM Read more »

• Activation campaign by Heineken

  by Anke Moerdyckon March 16, 2010in the categories Activation, Conversations

  Great activation campaign by Heineken with great impact. Just check out how they activated 1.100 people to reach out to millions. Another great conversation starter!

  Tags: Marmite Read more »

• Branded utility by Audi: great conversation starter

  by Steven Van Belleghemon March 15, 2010in the categories Branding

  Last week, I spend a few days in Barcelona. During a short walk, I bumped into a great example of branded utility by Audi. Imagine yourself this location: blue skies, a beach, many people wandering around and this in one of the greatest cities of Europe, Barcelona.

  Tags: negative conversations, Speeches Read more »

• Thanks!

  by Steven Van Belleghemon March 3, 2010in the categories Reviews

  I would like to thank everyone who joined us yesterday at the 'official' launch of The Conversation Manager in ArtCube, Ghent (BE). It was really impressive to see 400 people, woaw!

  Tags: Domino's, VTM Read more »