SEO | Conversation Management

Social is SEO and Content is social [Infographic]

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by Matthijs van den Broek on March 12, 2012in the categories Social WebNo Comments

Content is still and probably more and more playing a huge rol in the ranking in search engines. And especially good, fresh and unique content is key for search engine optimization. Nothing new for you there, check out the InSites Content Marketing paper here. With the rapid rise of social media usage, search results are more and more heavily influenced by social media content. At Brafton, they’ve made a nice infographic that gives you more information about the relationship betweeen social, content and SEO. Check it out:
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My 7 golden rules of blogging

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by Editorial team on September 13, 2011in the categories Conversations, Social Web3 Comments

A while ago Matthijs (Insites Consulting’s Conversation Manager) wrote a short article about 7 reasons why blogs fail. Although these reasons are completely true I’m more interested in the reasons why some blogs succeed where most of them fail. As a blogging enthusiast for a while I’ll give you my 7 golden rules of blogging for all those who want to start an own blog. I don’t claim it’s the only way to succeed with blogging but I do know from my own experience these rules work.
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How to go Viral with Video Content Marketing

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by Timothy Mouton on May 26, 2011in the categories Activation, Conversations, Social WebNo Comments

Online content marketing is a fairly recent marketing trend whereby companies or brands offer relevant and valuable online content to their target audiences. They do that to attract, acquire and engage new customers.

Content marketing can come in many different forms and flavours: press releases, blog posts, Slideshare presentations or even social media messages such as tweets, Facebook or LinkedIn posts. Video, however, is the most powerful medium, as it appeals to a combination of human senses: motion, sight and sound.

When perceived as being valuable, your content will be shared and generate additional visibility outside your own website. Make sure your video is embeddable by other websites. Therefore, video content marketing is a very engaging way to effectively spread your message.

Browse the slides of the Explania presentation at Internet World 2011:

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Search Marketing is changing

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by Timothy Mouton on March 25, 2011in the categories Conversations, SkillsNo Comments

Google is no longer the only search engine to focus on in a search marketing strategy. Yes, Google still has more than 70% market share, but a lot of searches that start on Google end up on other platforms such as Linkedin, Facebook, Twitter and Youtube. Youtube has become the 2nd largest “search engine” in the United States.
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About conversations, SEO & elephants

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by Steven Van Belleghem on February 23, 2011in the categories Conversations1 Comment

About conversations, SEO & elephants

View more presentations from steven van belleghem.
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