on May 2, 2011in the categories Skills, Social Web According to Altimeter‘s Jeremiah Owyang, the evolution of integrating social into your website is getting closer to maturity.
on February 24, 2011in the categories Conversations I was happy with the results from the Altimeter social media study among professionals. When they asked for the key external priority, marketers answered: website integration. They mean integrating their website with their other social presence.
on September 29, 2010in the categories Branding, Social Web Just a funny but real life example to show what people expect from brands on social media. Enter as yourself and they will love you.
on April 23, 2010in the categories Branding, Skills, Social Web It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which consumers could further increase business life in the future.
on April 2, 2010in the categories Conversations Yesterday, I had the honor to meet Seth Godin. After a short introduction, Stijn Vercamer told Seth about my book. An interesting and challenging conversation started.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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