The Conversation Manager

Tag : Apple

• Companies should have an investment fund for social presence.

  by Polle de Maagton April 19, 2011in the categories Social Web

  More than 18 months ago, I got in contact with the director of a small university studies in The Netherlands He had just invested in iPod touches for all his teachers as a Christmas gift. The results were pretty interesting: students noticed it was easier to make an appointment with one of their teachers (because the teachers always had their calendar with them) and teachers started replying to their email faster and at different times (even in the evening, when they were sitting at their couches at home). Even more interesting, many of the technology sceptics had turned into technology enthousiasts and started exploring the possibilities of their new toys. This improved technology savvyness and adoption would prove to be an interesting breeding ground for next steps. Some teachers even started blogging and twittering, increasing the visibility of the school. Some even copied the BarCamp and OpenCoffee concept to invite external people to come over and brainstorm with them and their students. The best thing maybe, it increased student satisfaction.

  Tags: Apple, employees, funding, investment, iPad, social presence Read more »

• I don’t care about your company policies & structure, hope you understand

  by Steven Van Belleghemon September 24, 2010in the categories Conversations

  What's the use of loyalty programs if you cannot use the benefits? Airlines are always promoting their frequent flyer programs. They recommend you to collect points by getting a special credit card, so the points come in faster. In theory, it is a nice system. The more you fly with a certain airline, the better they treat you and the more personal benefits you may get. However….there is a big however. Due to the merger of many airlines, frequent flyer programs need to merge as well.

  Tags: Apple, Rick Wion, Storytelling Read more »

• 4 ways in which consumers use social media to influence the business life

  by Steven Van Belleghemon April 23, 2010in the categories Branding, Skills, Social Web

  It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which consumers could further increase business life in the future.

  Tags: Apple, customer experience, Happiness, Mobile, Newsroom, Product launch, Quick, Relevance, Website Read more »