Tag : funding

  • Companies should have an investment fund for social presence.
    by Polle de Maagton April 19, 2011in the categories Social Web

    More than 18 months ago, I got in contact with the director of a small university studies in The Netherlands He had just invested in iPod touches for all his teachers as a Christmas gift. The results were pretty interesting: students noticed it was easier to make an appointment with one of their teachers (because the teachers always had their calendar with them) and teachers started replying to their email faster and at different times (even in the evening, when they were sitting at their couches at home). Even more interesting, many of the technology sceptics had turned into technology enthousiasts and started exploring the possibilities of their new toys. This improved technology savvyness and adoption would prove to be an interesting breeding ground for next steps. Some teachers even started blogging and twittering, increasing the visibility of the school. Some even copied the BarCamp and OpenCoffee concept to invite external people to come over and brainstorm with them and their students. The best thing maybe, it increased student satisfaction.

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