The Conversation Manager

Tag : iPhone

• Power to the SME

  by Steven Van Dingenenon April 1, 2011in the categories Branding, Conversations, Mobile, Social Web

  are SME leading the geo-localization revolution?

   

  A few weeks ago, I wrote an article about FourSquare, and how the innovative approach of a theatre near our offices surprised me.

  Today, I’m even more surprised. When I got at the office and wanted to check-in on FourSquare, I noticed 8 specials nearby! Knowing that the influence of my article could never be that important, I wondered what these specials were.

  Tags: Advertising, Brand identification, conversation, Conversation management, Conversations, customer experience, Customer service, FourSquare, iPhone, Mobile, Social Media, social web, Twitter Read more »

• The art of storytelling – Day 2 at WOMMA Summit

  by Steven Van Belleghemon November 19, 2010in the categories Reviews

  The second day at the Womma conference was dominated by Storytelling. People like hearing stories. How do stories like Robin Hood survive for centuries? People simply love those types of stories and tell them to others.

  Tags: iPhone, NPS, Wit-Gele Kruis Read more »

• Starbucks still the most popular brand on Facebook

  by Steven Van Belleghemon August 26, 2010in the categories Reviews, Social Web

  With its 12,8 million fans, Starbucks remains the most popular brand on Facebook. During the last 12 months, the number of fans doubled. Same story for Coca Cola, they went from 5 million to 11 million fans. Other popular brands (top 10) are Skittles (8,6M), Redbull (7,8M, new in top 5), Victoria Secret (6,4M, new in top 5), Disney (5,8M), Converse (4,8M), Pringles (4,8M), ZARA (4,4M) and Nutella (4,2M).

  Tags: Brand fans, Coca-Cola, Converse, Delta Airlines, iPhone, Nike, Pringles, Redbull, Skittles, Starbucks, Victoria Secret, WOM Read more »

• A small local bakery on Facebook

  by Steven Van Belleghemon August 23, 2010in the categories Social Web

  Many companies are wondering if they could use Facebook. Some still think that Facebook is only useful for companies like Starbucks and Coke. B2B companies are having doubts (look at InSites, we're B2B, we're research, but lot's of fans...).

  Tags: Brand fans, Branded utility, iPhone, Nike Read more »