Hyves | Conversation Management

The Social Media Network Battle in The Netherlands continues

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by Matthijs van den Broek on July 20, 2011in the categories Social Web3 Comments

That’s some great digging Danny Oosterveer (analist at Marketingfacts, my former job) has done together with Hyves and research company comScore. When there are numbers published about social networks (in the Netherlands, but probably in every market where there’s some competition) there’s always discussion. To settle some of the arguments, the marketing blog, Hyves and comScore teamed up and came up with some new social network stats for Facebook Twitter and Hyves (Dutch).
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5 Guidelines for your social media policy

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by Steven Van Belleghem on January 13, 2011in the categories Skills1 Comment

A recent study InSites Consulting conducted, showed that more than 50% of Western European companies are (re-)thinking their social media policy. The main problem with most of these policies is the foundation of this document. In most cases, fear is the foundation. 'We need a policy to avoid disasters', is an often heard sentence.
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Conversation management in a police force: an interview with Steven De Smet

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by Dado Van Peteghem on November 23, 2010in the categories Skills, Social WebNo Comments

We interviewed Steven De Smet, head of the Ghent police force (Belgium), about the purpose and value of conversation management within his organization. A nice case of how conversation management can be translated into practice. This is what we learned:
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Say goodbye to the illusion of control

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by Steven Van Belleghem on November 2, 2010in the categories Conversations1 Comment

One of the most heard phrases at Marketing Conferences in the last 5 years was: 'Let go of control, it's not possible to control communication and consumers anymore'.
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The personality of the Conversation Manager

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by Steven Van Belleghem on October 26, 2010in the categories Conversations, SkillsNo Comments

Over the previous months I wrote an extra chapter for the book The Conversation Manager, based on feedback of readers. The chapter focuses in particular on the answers to two key questions
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5 Guidelines for your social media policy

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Blog

The Social Media Network Battle in The Netherlands continues

5 Guidelines for your social media policy

Conversation management in a police force: an interview with Steven De Smet

Say goodbye to the illusion of control

The personality of the Conversation Manager

Subscribe to our newsletter

The Self Service Economy

Book a speech

Marketing 2020