The Conversation Manager

Monthly Archives: January 2011

• New trend: the ‘Chief Customer Officer’

  by Steven Van Belleghemon January 31, 2011in the categories Conversations

  In the past 10 years, the most undervalued person in a company undoubtedly was the customer. Customers are too often seen as a debit entry. Recently however there was a slight change in the attitude on the matter. A recent Forrester survey shows that more and more companies appoint a 'Chief Customer Officer'. These people have a senior level or management level in the company. Their responsibility is creating a good customer experience, the challenge being to obtain a better collaboration between different departments and business units. Dunkin' Donuts, Oracle and Allstate were amongst the first to create this function.

  Tags: Rudy Moenaert Read more »

• Video is the killer app for innovation

  by Anke Moerdyckon January 31, 2011in the categories Reviews

  If you haven't seen last year's Academy Awards performance of the Legion of Extraordinary Dancers (LXD), check it out now. The energy and precision of their acrobatic dance moves will blow you away. Mastering such incredible moves has undoubtedly required years of dedicated practice. What strikes me, however, is that some of the LXD performers are largely self-taught. They watched hours and hours of video created by dancers all over the world on a channel available to both you and I: Youtube.

  Tags: Gamma, Telenet Read more »

• If you need policies, your HR strategy has failed

  by Steven Van Belleghemon January 31, 2011in the categories Conversations

  Last week, Prof Dr Rudy Moenaert invited me to speak to a group of high potential ING employees. During my presentation, we had a discussion about the social media policy of a big company like ING. Many people found that it is really necessary to have one, but Rudy suddenly launched an impressive quote, saying: 'If you need a policy to let people know what they can and cannot say, then it means that your HR strategy has failed!".

  Tags: Ariely, Branded utility, Heineken, Yelo Read more »

• HOW TO customize your YouTube channel

  by Dado Van Peteghemon January 27, 2011in the categories Social Web
  Tags: ONE Agency Read more »

• The History Of Social Networking [infographic]

  by Dado Van Peteghemon January 26, 2011in the categories Uncategorized

  

  No tags Read more »

• Predictably irrational 2: mine is better than yours

  by Elias Verison January 26, 2011in the categories Skills
  

  Contrafreeloading, the IKEA-effect and the Not-Invented-Here-effect: great stuff from the book 'predictably irrational' (Dan Ariely) that I just had to share with you in this small series of blogposts. This second one is focused on the IKEA-effect and how what we do ourselves is always better.

  Tags: brusselsairlines, review Read more »

• Why Toyota did not suffer from bad word-of-mouth

  by Steven Van Belleghemon January 26, 2011in the categories Conversations
  

  This morning I read the sales figures of Toyota. Sales figures are constantly increasing. Even though they suffered from a huge crisis, sales keep going up. Strange, because all research shows that bad word-of-mouth results in negative growth. Why not for Toyota?

  Tags: Advertising, Job description Read more »

• Heinz activation campaign – Talk to the Plant (via @mrmartijn)

  by Dado Van Peteghemon January 25, 2011in the categories Activation
  Tags: tunesia Read more »

• What do social media mean for people?

  by Annelies Verhaegheon January 25, 2011in the categories Conversations, Reviews, Social Web
  

  I do not like New Year's celebrations: I think they are overrated and typically do not fulfill your expectations. As an escape route, I always try to be abroad. I think it is more fun to observe how other cultures prepare for the festivities than to organize them myself. Also this year, I took the plane and went to Romania for a lovely vacation and start of 2011! However my return to Belgium was less fun: first my flight was overbooked and I was nearly not allowed to get on the plane, then my connection flight was delayed with 1 hour and when I finally arrived in Brussels, my luggage was lost…

  Tags: Restaurant, Rick Wion, skinner Read more »

• The (Jasmine) Revolution Will Be Tweeted

  by Thomas Ghyson January 25, 2011in the categories Uncategorized
  

  By Thomas Ghys & Hakim Zemni

  After one month of non-stop demonstrations brutally repressed by dictator Ben Ali, the Tunisian public succeeded in something unseen to the Arab world. Ben Ali was forced to flee the country after 23 years of iron fisted reign. In the background of speculations that Tunisia could become the first Arab/Muslim democracy, the debate on the role of social media in these events began..

  Tags: wikipedia Read more »