The Conversation Manager

Monthly Archives: December 2011

• #Leweb 2011: Jeremiah Owyang on social business readiness

  by Matthijs van den Broekon December 8, 2011in the categories Conversations

  Jeremiah Owyang, founder of the Altimeter Group and ex-Forrester was on stage this afternoon for a short talk about businesses being/getting ready for the adoption and implementation of social media in their companies. The report was launched in augustus 2011, Owyang has made some additional slides and examples to get it up to date. The talk is only 16 minutes long, and we think it’s worth the watch. Find the presentation and the embedded report below. A lot of the elements and points made in the presentation, were also addressed in the latest research by InSites Consulting; Steven’s blogged about this social media integration survey this morning.

  Tags: social business, Social Media Read more »

• #LeWeb 2011 LinkedIn Workshop

  by Matthijs van den Broekon December 8, 2011in the categories Conversations

  Building your company’s brand and presence online.  A good way to do that as a company, is LinkedIn company pages. This service started a year ago. “Professional context really matters,” claimed Jennifer Weedn, business developer at LinkedIn US during a workshop about LinkedIn at #leweb 2011 (disclaimer: LinkedIn is a sponsor of the event). Driving conversations, driving engagement for you as a brand, it’s important and not only possible via Facebook and Twitter. There are now 2.000.000 companies that have started a company page (this is IBM’s for example). And, there are 130 million company follows on LinkedIn: that is substantial already after just one year. A company like IBM has 471.942 followers, Microsoft has 343.58 followers.

  Tags: LinkedIn Read more »

• Positive relation between social media integration and company results

  by Steven Van Belleghemon December 8, 2011in the categories Social Web

  Companies which strongly integrate social media in their processes obtain better financial company results than companies where social media is not integrated. This is one of the most remarkable conclusions of InSites Consulting research with 400 senior marketers in England and America. And this positive relation goes even further. A good integration of social media also means a higher impact of marketing communication and an increase of satisfied customers. Agreed, research cannot give the answer to ‘chicken or egg’ discussion. Companies with good results and satisfied customers may adopt social media integration more rapidly. So the conclusion is: both have a positive relation.

  Tags: InSites Consulting research, social media adoption, social media integration Read more »

• The future of the internet

  by Steven Van Belleghemon December 7, 2011in the categories Social Web

  If you made a picture of the online world today and compared it with a picture of the online world five years ago, the differences would be huge. Five years ago Facebook was a small site, and YouTube and Twitter had only just been started up. The smartphone did not exist yet and nobody had heard of tablets yet. In five years’ time the digital world and the related technology have developed rapidly.

  Tags: Co-creation, internet, structural collaboration, Technology Read more »

• Why do we use social media?

  by Lisa Deryckeon December 5, 2011in the categories Social Web

  A study by the Pew Research Center shows that one third of the American online adults mainly use social media platforms to connect with family members and friends. Another significant reason is to stay in touch with current and long lost friends. Women (72%) in particular are more likely to keep in touch with family members than men (55%). When it comes to reconnecting with old friends, mainly social media users younger than 50, point this reason out as most important for being active on a social media platform.

  Tags: family, friends, motivations, Pew Research center, reconnecting, Social Media Read more »

• “Liking” on Facebook becomes less popular, study says

  by Lisa Deryckeon December 2, 2011in the categories Branding, Social Web

  Crowd Science conducted a survey around the “Like” button on Facebook. 21% of the owners of a Facebook account “like” a brand on the social network website. When it comes to wall posts and pictures, people are more likely to “like” those elements than they like actual brands, about one third of the respondents. Almost 20% claim they don’t use the “Like” button at all. 32% say they simply don’t use Facebook to show their appreciation towards a brand.

  Tags: brand, crowd science, Facebook, like, like button Read more »