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Category : video

  • #Kony2012: The fastest “viral” video ever?
    by Stijn Poffe on March 22, 2012in the categories Conversations3 Comments

    March 12, 2012… Visible Measures releases a press update that the Kony2012 video of the non-profit organization ‘Invisible Children’ passed the 100 million views. You might think: “quite a lot, but what’s the big deal? Other videos did this as well, right?” … True, other videos reached this staggering amount of views as well… Susan Boyle did it with her performance on Britain’s got talent, Lady Gaga’s music clip Bad Romance did it as well,… Even two other ad campaigns reached the 100 million line: Blendtec’s “Will it blend” and Evian’s “Live young”. So what’s the difference? None of them did this in only 6 days!

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  • YouTube uploads: One hour of video every second
    by Matthijs van den Broek on January 26, 2012in the categories Social WebNo Comments

    Every second, one hour of video is uploaded to YouTube. That’s an amazing amount of video. When I go back in time, I can remember writing some blogposts about these YouTube facts & figures, it goes on and on and on and on. In January 2008, every minute there was 10 hours of video uploaded on YouTube. In Oktober of that same year, the amount of uploaded hours was already 15 per minute. In May 2009, there were 20 hours of video uploaded to YouTube per minute, in March 2010 it was already 24 hours. In november 2010 it was 35 hours per minute, and in May 2011 it was 48 hours. And now, in January 2012, YouTube uploads hit 60 hours per minute. Check out the video below:

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  • The Long Tail of the Greenpeace Nestlé Orang-Utan video
    by Matthijs van den Broek on July 15, 2011in the categories Conversations, Social WebNo Comments

    10Everybody probably knows or at least heard about the Greenpeace anti-KitKat Nestle campaign, started in march 2010 (see this analysis by Jeremiah Owyang, or watch this Prezi). The video, quite bloody and blunt,  in which we see an office-guy eating a KitKat-Orang-Utan finger (Greenpeace wanted Nestle to stop the use of palm oil from companies that are trashing Indonesian rainforests, pushing orang-utans towards extinction). Nestlé immediately demanded that the video be removed from YouTube citing copyright infringement. YouTube agreed and removed the video — thereby creating a stir that got traditional media outlets interested in the story.

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