The Conversation Manager

Tag : easyjet

• Pricing for conversations (or: how low prices increase negative feedback)

  by Polle de Maagton April 28, 2011in the categories Conversations
  

  Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and created stuff worth sharing. I discussed earlier how Groupon’s smart promotions could be designed to be conversation-worthy and how pricing can facilitate radical change.
  

  Tags: advocacy, Conversations, easyjet, influentials, managing expectations, pricing Read more »