Sorry, I don’t believe in gamification per se. Gamification is just one of many nudge tactics. Don’t believe the hype.less than a minute ago via TweetDeck 
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Polle de Maagt
Polledemaagt
It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one of many nudge tactics. Don’t believe the hype”. I didn’t expect so many people reacting, let alone writing blogposts to counter my statement (thanks @gammet and @wolfr_).
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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