Some weeks ago, I met the director of the Opera in Lyon. He told me a story about how we had used pricing to actually change his company and change the way they communicated.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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Powering-up my professinal social media activities after a 1h private training/drill by @Steven_InSites. He gave my 48h... ;) #cm48
by tomderuyck (Tom De Ruyck)
@eliasveris' take on what's happening in the 'Mobile Internet' space: http://t.co/29QquP4 #insites #mobile #mrx #cm48
by tomderuyck (Tom De Ruyck)
SlideShare
48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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