on April 4, 2011in the categories Activation, Branding, Conversations, Skills 
If you start acting in social media, you will get dizzy about the data available. There are at least 100 ways to measure social media.
But according to Web 2.0 Expo presentation of Margaret Francis, head of product strategy at social media monitoring vendor Lithium, we need to “Measure strategy, not stuff.”
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @tomderuyck: #cm48 - RT @cristinaq: "Marketing is Like Sex: Everyone Thinks They're Good at It" #insight via @JorgeLuisDiazI. #mrx
by Columinate (Columinate )
#cm48 - RT @cristinaq: "Marketing is Like Sex: Everyone Thinks They're Good at It" #insight via @JorgeLuisDiazI. #mrx
by tomderuyck (Tom De Ruyck)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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