on February 25, 2011in the categories Social Web 
People from my generation – also known as Gen Y (top topical these days, thanks to Joeri Van den Bergh) – will most probably associate this title with a song from Dog Eat Dog. But I’m not referring to this punk band, neither to the #nogov political deadlock in Belgium. This post deals with the evolution of what is concerned to be the essence on the world wide web.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @BConversational: The impact of online conversations on purchase behaviour http://t.co/TEeNQYos by @steven_insites #cm48
by lianne_mui (Lianne Mui)
RT @bconversational The Conversation Manager â The impact of online conversations on purchase behaviour - http://t.co/J7XnpUnQ #cm48
by paul_kuijs (paul kuijs)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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