Recently on the news: “A company fires an employee after posting a negative message about his employer on Facebook”. What happened? An employee told his friends on Facebook how dissatisfied he was with his employer. The employer was reading along and, based on that message, decided to say farewell to its employee. To some people it seemed like the world briefly stopped spinning.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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CM TV #3: Speaking with Clo Willaerts - author of 'The Conversity Model' From: ConversationManager Views: 141 2 ratings Time: 05:26 More in People & Blogs
by ConversationManager
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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