In Belgium and the Netherlands, the brand Betterfood (Kraft) is part of everyone's personal history. During the last 80 years, most kids ate tons of it during their first years. When I heard the news this morning that Betterfood could be dangerous for smaller children (between 6 & 9 months), I was truly surprised.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @BConversational: Car rentals & the office manager: Brand stories from Sofia to Budapest, with a stop in Vienna ... http://t.co/ApHokZZ by @dennisclaus #cm48
by nclooster (Nicole Cloosterman)
RT @dayandbuffalo: ãRTé¡ã2011/08/26(é) @ä¸è»è¶å±Heaven's door ãGood lucky rock show!!ãéå ´18:30 / éæ¼19:00 å売 1,800 [Då¥] w/ ç®è / ã¶ã»ã¯ã¬ã¼ã¿ã¼ / yasunoriÃmiduho / ï½ï½ï½ï½ï½
by cm48 (æµ é)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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