In Australia, Toyota offers its fans the chance to buy the new FJ Cruiser cheaper if a sufficient number of people ‘Like’ the brand on a new mini site. Each time a consumer clicks on the ‘Like’ button, the car price drops 5 Australian dollars. This car’s catalogue price is $50,334. Toyota is prepared to sell the car for a minimum price of $30,000. But to get there, at least 4,000 people have to click on ‘Like’ before March 28. If there are more ‘Likes’, Toyota will add a few free extras as well.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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CM TV #3: Speaking with Clo Willaerts - author of 'The Conversity Model' From: ConversationManager Views: 141 2 ratings Time: 05:26 More in People & Blogs
by ConversationManager
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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