In the past few weeks, I had the chance, together with my colleague Dado Van Peteghem, to interview several European and American companies on their social media usage. One of the main conclusions from our conversations is the need for companies to provide a solid base when integrating social media into their marketing and other company processes. The basic pack consists of: providing efficient training, optimising the technical & social infrastructure, starting conversations with legal and corporate affairs in an early stage, and adapting the recruitment criteria.
Tag : Kodak
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The first steps to integrate social media into your company
on April 13, 2011in the categories Activation, Conversations, Skills Read more » -
Conversation management in a police force: an interview with Steven De Smet
on November 23, 2010in the categories Skills, Social Web Read more »We interviewed Steven De Smet, head of the Ghent police force (Belgium), about the purpose and value of conversation management within his organization. A nice case of how conversation management can be translated into practice. This is what we learned:



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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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