Tag : Prince

  • Are you your fans’ fan?

    by Steven Van Belleghemon March 28, 2011in the categories Conversations
    prince

    Late November Prince gave a concert at the Antwerp concert hall “Het sportpaleis”. The press and 15,000 ecstatic fans unanimously declared that Prince gave his best and the concert was top.

    A small group of diehard fans was even more enthusiastic however; a few days earlier Prince had given them a surprising pre-show in a small Brussels concert hall. Those who were present had the evening of their lives. Apparently, there was dancing on stage and the ambiance was unique…

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  • Say goodbye to the illusion of control

    by Steven Van Belleghemon November 2, 2010in the categories Conversations

    One of the most heard phrases at Marketing Conferences in the last 5 years was: 'Let go of control, it's not possible to control communication and consumers anymore'.

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