I came across this one page, dead simple Twitter Strategy Chart by @paulgram some time ago and bookmarked it. It summarizes beautifully the key steps to take for a brand managing conversations online.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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CM TV #3: Speaking with Clo Willaerts - author of 'The Conversity Model' From: ConversationManager Views: 125 2 ratings Time: 05:26 More in People & Blogs
by ConversationManager
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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