Last Wednesday & Thursday, I joined the IAB Europe Conference in Barcelona. First of all: great location, great food & great people there. I really enjoyed it. Thanks IAB for organizing such a great event at such a great location.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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"Youâre paying the fee for being unremarkable" | The Conversation Manager http://bit.ly/h2eain #cm48
by hansdehondt (Hans De Hondt)
RT @dadovanpeteghem: Video: my talk with @jcaudron at the @baqmar seminar on mobile marketing and research: http://bit.ly/dOQDPz #cm48
by Mighuy (Michael Huyghe)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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