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by Steven Van Belleghem
on
Sep 29,2010
in the categories:
Branding,
Social Web
Just a funny but real life example to show what people expect
from brands on social media. Enter as yourself and they will love
you.
tags:
Social Media, ComcastRead more »
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by Steven Van Belleghem
on
Sep 27,2010
in the categories:
Conversations,
Reviews
Last week I presented at the internal Marketing Conference of Toyota Europe Material handling. It's the B2B
part of the Toyota group, mainly producing forklift trucks. When
presenting the Conversation Management story to a B2B audience,
they tend to have the idea that this is a great story….for B2C
marketers.
tags:
Social Media, B2BRead more »
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by Steven Van Belleghem
on
Sep 24,2010
in the categories:
Conversations
What's the use of loyalty programs if you cannot use the
benefits? Airlines are always promoting their frequent flyer
programs. They recommend you to collect points by getting a special
credit card, so the points come in faster. In theory, it is a nice
system. The more you fly with a certain airline, the better they
treat you and the more personal benefits you may get.
However….there is a big however. Due to the merger of many
airlines, frequent flyer programs need to merge as well.
tags:
United Airlines, Loyalty, LufthansaRead more »
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by Joeri Van den Bergh
on
Sep 23,2010
in the categories:
Branding,
Social Web
It was cool to see how the conversation manager philosophy
inspired an entire track of last week's general ESOMAR Congress in Athens. As one of the
attendees, one particular presentation and paper caught my
attention because it delivered some new insights on how brand
advocacy works.
tags:
WOM, Brand fans, ESOMAR, LG Electronics, Spring ResearchRead more »
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by Bjorn Verbrugghe
on
Sep 22,2010
in the categories:
Conversations,
Social Web
After seeing some speeches of Steven, I asked my self the
question: Does a small organic brand named Provamel also
need a conversation manager? Steven convinced me that every brand
should have one, even if your consumers are less commercial, more
critical and less open to "A-brands techniques".
tags:
Facebook, Alpro, ProvamelRead more »
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by Steven Van Belleghem
on
Sep 21,2010
in the categories:
Branding,
Social Web
Today, fashion brand Burberry is launching its Spring 2011
collection. These events are typically attended by the happy few:
opinion leaders, celebrities and rich people in general. Burberry
wants to extent their efforts to a broader audience and will
broadcast the shows at their flagship stores. At 4pm this
afternoon, the fashion show will be live-streamed on 3 by 3 metre
high def screens in 25 flagship stores around the world.
tags:
Burberry, Christopher BaileyRead more »
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by Steven Van Belleghem
on
Sep 20,2010
in the categories:
Activation,
Branding
I have a challenge for the media agencies and buyers among us.
Many of our clients are fascinated by the concept 'brand fans'.
They understand that their above the line advertisement is seen
mainly by people who are already positive about their brands. So,
targeting these people is their next challenge. Often the advice
is: go on Facebook or Twitter to connect with your brand fans.
tags:
Brand fansRead more »
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by Steven Van Belleghem
on
Sep 16,2010
in the categories:
Social Web
This is not a story about a small local brand, no; it's a story
about McDonald's. With a smart campaign on Foursquare, they
increased their in-store traffic with 33%: amazing!
tags:
FourSquare, McDonald's, Rick WionRead more »
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by Anke Moerdyck
on
Sep 15,2010
in the categories:
Conversations,
Skills
Wouter Glaser is Communication and PR Manager
at Hyves, thé
social networking site in the Netherlands. For an update on his
book The Conversation Manager,
Steven interviewed him on his role as Conversation
Manager at Hyves. You can find the full interview below. Enjoy!
tags:
Wouter Glaser, HyvesRead more »
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by Steven Van Belleghem
on
Sep 14,2010
in the categories:
Social Web,
Reviews
Are you a fan of Sex & the City? Well, next time you go
to New York, download their iPhone App. It will guide you through the
city, so you can experience the show's key locations.
tags:
iPhone, Sex and the CityRead more »
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by Steven Van Belleghem
on
Sep 13,2010
in the categories:
Branding
I've just got back from a two week holiday in France. Along the
way, I saw some marketing examples I would like to share.
tags:
InSites Consulting, Branded utilityRead more »