The Conversation Manager

HOW TO customize your YouTube channel

Why Toyota did not suffer from bad word-of-mouth

This morning I read the sales figures of Toyota. Sales figures are constantly increasing. Even though they suffered from a huge crisis, sales keep going up. Strange, because all research shows that bad word-of-mouth results in negative growth. Why not for Toyota?

Predictably irrational 2: mine is better than yours

Contrafreeloading, the IKEA-effect and the Not-Invented-Here-effect: great stuff from the book 'predictably irrational' (Dan Ariely) that I just had to share with you in this small series of blogposts. This second one is focused on the IKEA-effect and how what we do ourselves is always better.

The History Of Social Networking [infographic]

What do social media mean for people?

I do not like New Year's celebrations: I think they are overrated and typically do not fulfill your expectations. As an escape route, I always try to be abroad. I think it is more fun to observe how other cultures prepare for the festivities than to organize them myself. Also this year, I took the plane and went to Romania for a lovely vacation and start of 2011! However my return to Belgium was less fun: first my flight was overbooked and I was nearly not allowed to get on the plane, then my connection flight was delayed with 1 hour and when I finally arrived in Brussels, my luggage was lost…

The (Jasmine) Revolution Will Be Tweeted

By Thomas Ghys & Hakim Zemni

After one month of non-stop demonstrations brutally repressed by dictator Ben Ali, the Tunisian public succeeded in something unseen to the Arab world. Ben Ali was forced to flee the country after 23 years of iron fisted reign. In the background of speculations that Tunisia could become the first Arab/Muslim democracy, the debate on the role of social media in these events began..

Heinz activation campaign - Talk to the Plant (via @mrmartijn)

A brand new corporate movie for InSites Consulting

How to ruin your reputation for 35 Euro, a personal restaurant experience

Last Friday, I had a meet up with friends from University. We have the habit to have about 4 nice dinner parties together. You know, to talk about the good old days at college. This time, we chose for restaurant Caprice. Some of our friends had good experiences, so we all agreed on this location.

Unfortunately, one of our friends couldn't make it that night, something went wrong in the agenda planning, you know how it goes. So, we came in with 11 people instead of 12. The restaurant was packed and atmosphere was great. So far so good!

Learn how to conversate online…from Mike Skinner

A lot of celebrities have twitter-accounts, but let's be honest, most of them have no clue how to really use twitter. But there are exceptions to that rule. And in my humble opinion one of the absolute best at the twitter-game is Mike Skinner (@skinnermike). For those of you that don't know Mr. Skinner, he is the singer/rapper of The Streets, a popular British band. He uses his twitter-account, the band's website and very often video to manage conversations.

Using pilot projects in your social media strategy

Many companies are still in the pilot phase for social media, mostly launching unstructured social media campaign efforts. And even the companies that have truly embraced conversations, still use pilot projects to test, learn and grow.