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by Steven Van Belleghem
on
Dec 22,2010
in the categories:
Reviews
The world is overwhelmed with trends for next year, year
overviews of the past year. I must confess I do also make such
lists for newspapers and sites. It is part of life. Yesterday
however I started thinking that, in 2011 the world will be just
that little bit less perfect. Unfortunately, some important trends
will not break through yet in 2011.
tags:
TrendsRead more »
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by Dado Van Peteghem
on
Dec 20,2010
in the categories:
Social Web,
Reviews
This video explains how the world of external company
communications has changed thanks to social media - and ways
organizations can react responsibly.
tags:
Common CraftRead more »
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by Dado Van Peteghem
on
Dec 20,2010
in the categories:
Activation
Brand fans are a very valuable asset. Danone thinks so
too. To leverage this idea, Danone recently activated its brand
fans around the Danio brand in a national challenge with a simple,
yet creative mission: make a combination of your favorite tastes
and create your very own Danio Special.
tags:
Brand fans, DanoneRead more »
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by Steven Van Belleghem
on
Dec 16,2010
in the categories:
Reviews
In november, I participated in the Best Powerpoint of the World
Contest. I didn't win and learned quite a lot from the winning
presentations. Both content and visualisation are pretty
impressive.
tags:
Relevance, SlideShareRead more »
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by Dado Van Peteghem
on
Dec 16,2010
in the categories:
Reviews
We are happy to introduce our 'Conversational talks': a series
of interviews on the value of conversations. For this first
edition, we've interviewed Petra
de Boevere, aka 'Het Slijterijmeisje'. Below you can find the
take-aways.
tags:
Petra de Boevere, SlijterijmeisjeRead more »
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by Steven Van Belleghem
on
Dec 14,2010
in the categories:
Skills
"Steven, great idea, but we don't have the resources for
Conversation Management" is an often heard sentence. After
hearing it too many times, I'm really sick of it.
tags:
Change managementRead more »
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by Dado Van Peteghem
on
Dec 12,2010
in the categories:
Reviews
This week @dadovpeteghem and myself
attended the LeWeb conference in Paris and we had the opportunity
to interview one of the top speakers on social media (sorry Gary,
we know you are not happy with the use of Media here) Gary
Vaynerchuk http://www.twitter.com/garyvee).
tags:
Brand identification, Mobile, Gary Vaynerchuk, LeWebRead more »
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by Thomas Ghys
on
Dec 9,2010
in the categories:
Reviews
Meet the Joneses! No, not the seemingly perfect family that
works for a stealth marketing organization. Meet Jack, Mary and
their kids Ricky and Tracy, who represent the family of
consumers.
tags:
InSites Consulting, Study, Consumer behaviorRead more »
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by Dado Van Peteghem
on
Dec 8,2010
in the categories:
Conversations,
Reviews
Today and tomorrow @samberteloot and myself
are at LeWeb
conference in Paris to get inspired and to stay up to date on
the evolutions in the field of technology & social media.
tags:
Social Media, LeWeb, KodakRead more »
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by Elias Veris
on
Dec 7,2010
in the categories:
Reviews
Last weekend, I attended the Stichting Marketing Congress 2010, which had
as overall topic "Return on Relevance". A lot of interesting
subtopics therein were discussed, like choice overload, innovation
strategy and branded utility…
tags:
WOM, Employer branding, Stichting MarketingRead more »
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by Steven Van Belleghem
on
Dec 6,2010
in the categories:
Activation
The British telecom player 02 launched O2 learn, an initiative
in which they encourage teachers, parents and children to work
through interesting content. Children don't have that many
opportunities where they can digest content on a medium that they
love, a PC or TV screen.
tags:
O2, ContagiousRead more »