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by Elias Veris
on
Jan 14,2011
in the categories:
Reviews
Contrafreeloading, the IKEA-effect and the
Not-Invented-Here-effect: great stuff from the book 'predictably
irrational' (Dan Ariely) that I just had to share with you in this
small series of blogposts. This first one will discuss
contrafreeloading and its learnings for Superstar Companies.
tags:
superstar companyRead more »
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by Steven Van Belleghem
on
Jan 14,2011
no categories
Most companies are still focusing too much on acquisition
of new clients. It is of course great to find new clients, but
please don't forget your existing clients as well. One of the
industries where this philosophy is really painful is the financial
industry.
tags:
customer experience, Loyalty, FinanceRead more »
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by Steven Van Belleghem
on
Jan 13,2011
in the categories:
Skills
A recent study InSites Consulting conducted, showed that more
than 50% of Western European companies are (re-)thinking their
social media policy. The main problem with most of these policies
is the foundation of this document. In most cases, fear is the
foundation. 'We need a policy to avoid disasters', is an often
heard sentence.
tags:
Social Media, PolicyRead more »
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by Steven Van Belleghem
on
Jan 13,2011
in the categories:
Activation,
Conversations
Ever dreamed about seeing your own name on a huge billboard in
New York? Well, today it is possible thanks to Intel & CBS
Outdoor.
tags:
Geo-marketing, Intel, CBS OutdoorRead more »
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by Steven Van Belleghem
on
Jan 12,2011
in the categories:
Skills
Companies need to listen to consumers. We've heard this sentence
quite a few times in the last few years, haven't we? And the good
news is that companies are actually setting up all kind of tools to
increase their listening capabilities.
Done! Not quite, I'm afraid.
no tags
Read more »
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by Dado Van Peteghem
on
Jan 12,2011
in the categories:
Social Web
For me it's really strange that so many traders (shops,
restaurants, bars, …) still don't offer free Wifi to their
visitors. Don't you think it's a missed opportunity?
With the rise of smartphones, tablets and netbooks lot's people are
getting addicted to mobile connectivity.
tags:
Mobile, Starbucks, McDonald'sRead more »
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by Dado Van Peteghem
on
Jan 11,2011
no categories
Many studies have shown that word of mouth is the
key driver of growth. People talking to other people about
products, services and brands are impacting businesses on a large
scale.
In order to fully leverage on this, we do
not only need to observe the ongoing conversations, we also need to
facilitate them by activating our audiences in creative
ways.
no tags
Read more »