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by Steven Van Belleghem
on
Jan 13,2011
in the categories:
Skills
A recent study InSites Consulting conducted, showed that more
than 50% of Western European companies are (re-)thinking their
social media policy. The main problem with most of these policies
is the foundation of this document. In most cases, fear is the
foundation. 'We need a policy to avoid disasters', is an often
heard sentence.
tags:
Social Media, PolicyRead more »
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by Dado Van Peteghem
on
Nov 23,2010
in the categories:
Skills,
Social Web
We interviewed Steven De Smet, head of the Ghent police force (Belgium), about the purpose
and value of conversation management within his organization. A
nice case of how conversation management can be translated into
practice. This is what we learned:
tags:
Policy, Steven De Smet, PoliceRead more »
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by Steven Van Belleghem
on
Nov 2,2010
in the categories:
Conversations
One of the most heard phrases at Marketing Conferences in the
last 5 years was: 'Let go of control, it's not possible to control
communication and consumers anymore'.
tags:
Policy, ControlRead more »
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by Steven Van Belleghem
on
Oct 26,2010
in the categories:
Conversations,
Skills
Over the previous months I wrote an extra chapter for the book
The Conversation Manager, based on feedback of readers. The chapter
focuses in particular on the answers to two key questions
tags:
PolicyRead more »
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by Steven Van Belleghem
on
Oct 22,2010
in the categories:
Conversations,
Reviews
A week after the Share your Honey conference, we had our
#sharehoney workshop yesterday! Together with 15 people from
different industries (B2B, FMCG, Retail …) we brainstormed the
entire day about the implementation of conversation management in
their companies. It was a blast!
tags:
Policy, VlerickRead more »
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by Steven Van Belleghem
on
Oct 1,2010
in the categories:
Conversations,
Skills
This sentence pops up during many workshops. The funny thing is:
most brands have the tendency to think they are working in the most
complex market of all.
tags:
PolicyRead more »
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by Dado Van Peteghem
on
Aug 18,2010
in the categories:
Conversations,
Skills
As passionate you might be as a conversation manager, you will
be confronted with corporate regulations in one way or another.
That's for sure!
tags:
Twitter, Relevance, PolicyRead more »