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by Anke Moerdyck
on
Feb 24,2010
in the categories:
Reviews
Last week Steven was invited at Kanaal Z for an interview about his book, The
Conversation Manager. Check out the full interview (the interview
is in Dutch).
tags:
Kanaal ZRead more »
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by Steven Van Belleghem
on
Feb 18,2010
in the categories:
Branding,
Conversations
During 2009, Domino's pizza was faced with the power of
negative conversations. People really disliked the taste of the
pizza's. The most common heard complaint was about the taste of the
crust, which was often compared to cardboard.
tags:
Domino's, negative conversationsRead more »
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by Steven Van Belleghem
on
Feb 15,2010
in the categories:
Activation
The biggest commercial TV station of Belgium, vtm, created a great
campaign. They organized a campaign for a small soccer team, Kanne vv. The
team was completely unknown and had an averge of '0' visitors on
their website per week.
tags:
Advertising, VTMRead more »
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by Anke Moerdyck
on
Feb 11,2010
in the categories:
Reviews
Yesterday the first copies of The Conversation Manager
arrived at the InSites Consulting office (Ghent -
BE). To surprise the InSites team, we organized Steven's first
book signing. And I have to say, he handled it like a pro ;-)
tags:
InSites ConsultingRead more »
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by Steven Van Belleghem
on
Feb 9,2010
in the categories:
Branding
Last weekend, I had the pleasure to have lunch in Oud
Sluis. It was a truly amazing experience with top
food and lot's of gastronomic surprises in each of the different
courses.
tags:
customer experience, Sergio HermanRead more »
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by Steven Van Belleghem
on
Feb 8,2010
in the categories:
Social Web
Some marketers still tend to believe that people take pure
rational buying decisions. But let's face it, people and
brands: it's all about emotions. Problem is that there is
no real emotional brand value study in which brands can monitor
their emotional evolution.
tags:
Brand fans, emotions, FacebookRead more »