The Conversation Managerhttp://www.theconversationmanager.com2011-01-11T16:21:59umbracoYour inspiration platform based on the bestselling bookenSharing SlideShares: The Future of Check inshttp://www.theconversationmanager.com/2011/1/11/sharing-slideshares-the-future-of-check-ins.aspxTue, 11 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/11/sharing-slideshares-the-future-of-check-ins.aspxThe Future of Check ins
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]]>Pay with a conversation, the new currency.http://www.theconversationmanager.com/2011/1/11/pay-with-a-conversation,-the-new-currency.aspxTue, 11 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/11/pay-with-a-conversation,-the-new-currency.aspxMany studies have shown that word of mouth is the key driver of growth. People talking to other people about products, services and brands are impacting businesses on a large scale.

In order to fully leverage on this, we do not only need to observe the ongoing conversations, we also need to facilitate them by activating our audiences in creative ways.

]]>3 questions marketers & technology freaks need to sort outhttp://www.theconversationmanager.com/2011/1/11/3-questions-marketers-technology-freaks-need-to-sort-out.aspxTue, 11 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/11/3-questions-marketers-technology-freaks-need-to-sort-out.aspxMarketers and innovators are disconnected. I sometimes have the feeling they avoid each other. Sometimes they even talk bad about each other. Innovators laugh at the 'old school' behavior and attitude of the marketer. And marketers state that technology freaks don't understand their business issues.

]]>Welcome to our new site!http://www.theconversationmanager.com/2011/1/10/welcome-to-our-new-site!.aspxMon, 10 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/10/welcome-to-our-new-site!.aspxOn behalf of our whole team we welcome you to the new website of The Conversation Manager, your inspiration platform based on the bestselling book by Steven Van Belleghem.

]]>Why saying thank you on Twitter is so importanthttp://www.theconversationmanager.com/2011/1/7/why-saying-thank-you-on-twitter-is-so-important.aspxFri, 07 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/7/why-saying-thank-you-on-twitter-is-so-important.aspxA lot of people are still wondering why 'saying thank you' is so important on social media. Some people even think it's quite 'cool' if you just take nice tweets for granted and don't react. Well, if you don't understand, just compare it with the following situation.

]]>How mobile killed the billboardhttp://www.theconversationmanager.com/2011/1/5/how-mobile-killed-the-billboard.aspxWed, 05 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/5/how-mobile-killed-the-billboard.aspxBeing in the car has become a totally different experience for me over the last years. Yesterday I was driving back home after work and, as always, I was checking the latest news updates, tweets and mails on my mobile phone.

]]>Online retailer is serious about integrating Twitter in their buying processhttp://www.theconversationmanager.com/2011/1/4/online-retailer-is-serious-about-integrating-twitter-in-their-buying-process.aspxTue, 04 Jan 2011 00:00:00 GMThttp://www.theconversationmanager.com/2011/1/4/online-retailer-is-serious-about-integrating-twitter-in-their-buying-process.aspxI recently read this great story about Knitted Dove, a small fashion label based in Los Angeles, in the Financial times. The company has two versions of a retro-styled cotton dress that it is offered to retailers for the coming spring season - one in red and white check, the other grey and white.

]]>These are NOT the trends for 2011http://www.theconversationmanager.com/2010/12/22/these-are-not-the-trends-for-2011.aspxWed, 22 Dec 2010 00:00:00 GMThttp://www.theconversationmanager.com/2010/12/22/these-are-not-the-trends-for-2011.aspxThe world is overwhelmed with trends for next year, year overviews of the past year. I must confess I do also make such lists for newspapers and sites. It is part of life. Yesterday however I started thinking that, in 2011 the world will be just that little bit less perfect. Unfortunately, some important trends will not break through yet in 2011.

]]>Social Media and the Workplace Explained by Common Crafthttp://www.theconversationmanager.com/2010/12/20/social-media-and-the-workplace-explained-by-common-craft.aspxMon, 20 Dec 2010 00:00:00 GMThttp://www.theconversationmanager.com/2010/12/20/social-media-and-the-workplace-explained-by-common-craft.aspxThis video explains how the world of external company communications has changed thanks to social media - and ways organizations can react responsibly.

]]>Danone activates 35.000 people in the Netherlandshttp://www.theconversationmanager.com/2010/12/20/danone-activates-35000-people-in-the-netherlands.aspxMon, 20 Dec 2010 00:00:00 GMThttp://www.theconversationmanager.com/2010/12/20/danone-activates-35000-people-in-the-netherlands.aspxBrand fans are a very valuable asset. Danone thinks so too. To leverage this idea, Danone recently activated its brand fans around the Danio brand in a national challenge with a simple, yet creative mission: make a combination of your favorite tastes and create your very own Danio Special.

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