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by Anke Moerdyck
on
Jul 29,2010
in the categories:
Reviews
Exciting day in the Belgian InSites office! An equipped camera team is
present to shoot short summary movies of the book. As we're
developing an iPad App of The Conversation Manager, these short
movies will be available for iPad readers to get a quick start
through the book.
tags:
InSites Consulting, iPadRead more »
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by Steven Van Belleghem
on
Jul 28,2010
in the categories:
Branding,
Social Web
The American snack Wheat Thins wanted to surprise its fans. When a
fan tweeted something like: "O no, I'm out of wheat thins", the
machine started to work. The brand surprised these fans
with a real-time treatment, by taking out their
'Crunch is calling'-Van and driving towards the fan to deliver a
new load of snacks.
tags:
Brand fans, Twitter, Wheat ThinsRead more »
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by Steven Van Belleghem
on
Jul 26,2010
in the categories:
Branding
Investing in advertising is a common practice in our current
enterprises, which is good! Investing in marketing and
communication is a good thing which we should embrace. On the other
hand, most companies see departments as customer care or their call
center as a cost, which is strange in my opinion!
tags:
KPIRead more »
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by Steven Van Belleghem
on
Jul 8,2010
in the categories:
Branding
A few weeks ago, my wife Evi and I were looking for a birthday
gift for my mother-in-law. After a rich discussion, we decided to
go for a classic one (low risk of buying the wrong present):
perfume.
tags:
Perfume, Unique, StorytellingRead more »
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by Steven Van Belleghem
on
Jul 5,2010
in the categories:
Branding,
Social Web
Last week, fashion brand Mer Du Nord launched its own radio station:
radio MDN. You can listen to their radio through
their own site or download it as an iPhone, Ipad
app.
tags:
emotions, Facebook, Twitter, Mer Du Nord, iPadRead more »
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by Steven Van Belleghem
on
Jul 1,2010
in the categories:
Branding,
Social Web
In my opinion, the word employer in employer brand is becoming
redundant. A brand is a brand! In my experience, too many companies
have a marketing team working on their consumer brand and an HR
team working on their employer brand. In many cases, the two are
not aligned. Which is crazy.
tags:
HR, Company cultureRead more »