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by Steven Van Belleghem
on
May 28,2010
in the categories:
Social Web,
Reviews
Remember those times when companies decided to start with a
corporate website and some smart digi-kid was there first to get
the URL name?
Well, those times are coming back....on Twitter!
tags:
Twitter, EurostoxxRead more »
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by Steven Van Belleghem
on
May 26,2010
in the categories:
Branding,
Social Web
"Should we go on Facebook, should we do something on Twitter or
should we start with FourSquare?" are questions I hear almost every
day. It almost sounds like a lot of marketers have their own little
checklist that they are working themselves through. Ah, I have
my Twitter account: check!
tags:
Brand fans, Facebook, Twitter, FourSquareRead more »
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by Steven Van Belleghem
on
May 21,2010
in the categories:
Branding,
Social Web
Two weeks ago, during the IAB Think Big Conference, Yves Van
Landeghem (@ief) from the agency Saatchi & Saatchi stated that Aveve was
currently the most sexy retail brand in Belgium. For those who
don't know Aveve: it's a retail chain specialized in gardening
products. Some may find this a strange statement by Yves.
tags:
Twitter, Aveve, IAB, Saatchi and SaatchiRead more »
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by Steven Van Belleghem
on
May 17,2010
in the categories:
Conversations
Many people were deeply shocked by the interview of De Telegraaf, a
Dutch newspaper, with Ruben, the sole survivor of a plane crash. A
journalist calling a boy that didn't even know that he lost his
parents in this terrible accident, let's seriously question this
approach. If you look at this situation with the glasses of a Conversation Manager, things only get worse. A
good Conversation Manager will be so disappointed in the answer of
the editor of the newspaper.
tags:
negative conversations, De TelegraafRead more »
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by Steven Van Belleghem
on
May 5,2010
in the categories:
Social Web
Consumers are increasingly conscious of the information they
place on social networking sites. 81% indicate that they think
twice before posting something, while 79% have become more
selective in choosing and accepting 'friends'. 74% give thought to
which pictures they place online and which ones they do not.
tags:
InSites Consulting, Study, Online identityRead more »
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by Steven Van Belleghem
on
May 4,2010
in the categories:
Social Web,
Reviews
A few days ago, Facebook changed the 'become a
fan' button to a 'I like the brand'
button. What a pitty!
tags:
Brand fans, Facebook, KPIRead more »
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by Steven Van Belleghem
on
May 3,2010
in the categories:
Branding,
Social Web
Experts are forever bombarding marketers with arguments
encouraging them to involve consumers in their management more
deeply, based on the theory that the creation of involvement has a
positive impact on one's brand. This is correct, but allow us to
take this theory one step further.
tags:
Brand identification, Facebook, Club Bruges, Involvement, Evarist MoonenRead more »