Conversation Management | Everything you need to know to survive the age of conversations

How journalists can engage and conversate on Facebook

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by Matthijs van den Broek on July 14, 2011in the categories Conversations, Social WebNo Comments

So, the people of Facebook did a little research about how to engage and conversate when you’re a journalist…. at Facebook. That’s some trustworthy research done by the social networking giant, but oh well: there were some findings that are a) very interesting and can b) can be extrapolated to other persons than journalists. They are human, too, you know.
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How to leverage your blogposts

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by Matthijs van den Broek on July 12, 2011in the categories Conversations, Social Web1 Comment

Contentmarketing is a (buzz)term that probably hasn’t been far away in the minds of marketeers and communication professinals over the last couple of years, but maybe… it stands a bit in the shadows of the enormous attention “social media” like Twitter and Facebook are generating. You could say, that the Content = King-adagium was just here to stay; if you put that thought in a social media perspective content marketing hasn’t ever been away. If you’ve nothing (interesting) to share, you won’t get followers or fans. Don’t have anything (interesting) to conversate about? Forget about conversation management…
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Top 20 Facebook brands

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by Matthijs van den Broek on July 12, 2011in the categories Conversations, Social Web1 Comment

At The Next Web, they last week came up with a great top-20 list of brands on Facebook. They took a look at the biggest brands in terms of likes (see also this blogpost: “How PayPal received 30k fans in a few days“), not by definition the best brands in terms of conversation mentality or listening culture. The pages on the list are a mixture of brands that people love and have willingly liked as well as brands who are clearly acquiring Likes through large scale Facebook advertising. Push to pull, you could say. Here’s the list:
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The power of 140 characters

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by Matthijs van den Broek on July 11, 2011in the categories UncategorizedNo Comments

For graduating cum laude as a master of Business Studies at the University of Amsterdam Sanne Stricker (@ssann on Twitter) did a little experiment in which she explored how negative product-related electronic word-of-mouth (eWOM) messages on Twitter influence consumer behaviour. Each participant was exposed to a negative Tweet about CoffeeCompany and was manipulated in terms of message involvement, message quality and tie strength.
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Your Google+ Visual Guide for circles

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by Matthijs van den Broek on July 8, 2011in the categories Social Web1 Comment

My inbox is getting stuffed with people adding me to Google+. You can run but you cannot hide these days: Google+ is everywhere and the buzz about this new social network Google’s started after failing a lot in the social network space, is huge. The Google+ project aims to make sharing on the web more like sharing in real life, and for those of you who don’t have a clue what Google is doing or trying to do to find an answer to the staggering growth to 750 million Facebook users (and counting), here’s a nice presentation with video’s.
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