Conversation Management | Everything you need to know to survive the age of conversations

Half way in 2011 already!

Tweet

by Martijn van Kesteren on July 1, 2011in the categories UncategorizedNo Comments

Today is July 1st. I find it hard to believe we are half way in 2011 already. The cliché is true: time does go fast, especially when you are having fun. With the Summer Holliday period on its way, its now a good time to check your annual goals to see if they (and you) are on track. And if not, come up with some corrective actions. Before you know it, September has arrived and the final trimester starts. If you by then you discover are off-key, it leaves you not much time to end 2011 the way you intended.
Read more »

Tweet
200 million tweets a day

Tweet

by Matthijs van den Broek on July 1, 2011in the categories Conversations, Social WebNo Comments

Halfway through 2011, Twitter-users are now sending 200 million tweets a day. In january 2009, that amount came down to 2 million tweets a day, one year ago (june 2010) Twitter users posted 65 million a day. 200 million tweets a day, that is…. a lot of tweeting! And a lot of exploding growth out there at Twitter.
Read more »

Tweet
WOM-Study & Presentation: Herta Cake Dough

Tweet

by Elias Veris on June 30, 2011in the categories Conversations, Social WebNo Comments

Herta Cake Dough. A brand that is all about sharing warm experiences and prepare home-baked cake in a convenient way. The ideal case for a WOM-agency, that invites consumers to spread the word among their peers, after experiencing the brand full-on. Herta asked our friends from The Insiders to start a WOM-campaign. And The Insiders asked InSites Consulting (Already confused by the names?) to track how WOM spreads, and what makes a conversation successful. Very soon, we’ll be launching a paper about this, where we will show that a dedicated WOM campaign can result in more conversations, reach and impact compared to a natural situation. In the mean time, Bjorn Cassier from the Insiders was invited to preview this case on the “Consumer Empowerment” event organized by Stichting Marketing. His slideshare is attached below:
Read more »

Tweet
Legoland California Volvo swap

Tweet

by Matthijs van den Broek on June 30, 2011in the categories UncategorizedNo Comments

The movie is already two months old (april 5 on LiveLeak), was put on YouTube by the Californian Legoland Team 10 days ago and is now watched for over more than 160.000 times in total at this moment. The Model Shop team at LEGOLAND California had a little fun at General Manager Peter Ronchetti’s expense …the team replaced his Volvo XC60 with a life-sized LEGO XC90 made of 201,076 LEGO bricks (via @elskamp).
Read more »

Tweet
9 ways to market your book via social media

Tweet

by Matthijs van den Broek on June 29, 2011in the categories Branding, Conversations1 Comment

SocialMediaExaminer yesterday published an article that is very interesting for everyone trying to create conversation worthy stuff, or could use a little help in conversation strategy. At SME, they took the example of the launching of a book and how you can make that happen using social media. Of course, you can use the 9 ways to market a book via social media Michael Stelzner’s written also for other products. Not any kind of product, of course, but there’s a lot of nice ideas and inspiration that can be found in the article.
Read more »

Tweet