It’s a given (or better: a generalization) that 20% of an advertiser’s clients make up for 80% of his turnover. This insight has given birth to real in-depth Customer Relationship Marketing Programs. We give better offers and communicate more intensively with our top customers. That seems logical.
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What if I told you that the pope is getting married tomorrow with the man of his life or that Elvis and Michael Jackson are still alive and kicking, you would probably call me insane. If I tweeted on the other hand that Starbucks is giving away free drinks today, you would call me a hero and retweet this information. Nobody – or perhaps a few clever tweeps – would check this information.
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Whether you want to start mass protests or you would like to manage a brand crisis, Twitter may help you as a platform.
From event activation to issue advocacy, from product promotions to crisis management, the microblogging platform allows businesses many modes of customer communication that can be tailored to match their customers’ preferences.
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