Conversation Management | Everything you need to know to survive the age of conversations

Why blogs fail: 7 reasons

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by Matthijs van den Broek on July 25, 2011in the categories Conversations6 Comments

“Most blogs don’t get the traffic or the attention they desire.” At SocialMediaExaminer they’ve come up with a nice checklist or ‘fail-list’ for everyone who’s involved in blogging. Of course, there are a lot of blogging tips out there like this one, to improve your own blogging skills or to increase traffic. Blogs are great tools to drive conversations, to discuss and to spread or sharpen your ideas. But you can also make a lot of (basic) mistakes. Below you’ll find seven (in the SocialMediaExaminer post you’ll find what you can do about it):
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Social Media Tools & Listening Centers

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by Erik van Roekel on July 21, 2011in the categories Skills, Social Web3 Comments

Over a year ago I published this extensive article (Social Monitoring & Social Media Marketing Tools, Dutch) at Marketingfacts.nl. Although the article still has value, especially when combined with the comments we received, it’s time for an update. The world of (advanced) social media tools is changing with many new features. I cannot give you a fully comprehensive overview of all the possible social media tools. Simply because…. there are too many. This article is, hopefully, an inspirational overview of some useful new tools that make the life of any social media lover a lot easier. But that’s not all.
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The Social Media Network Battle in The Netherlands continues

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by Matthijs van den Broek on July 20, 2011in the categories Social Web3 Comments

That’s some great digging Danny Oosterveer (analist at Marketingfacts, my former job) has done together with Hyves and research company comScore. When there are numbers published about social networks (in the Netherlands, but probably in every market where there’s some competition) there’s always discussion. To settle some of the arguments, the marketing blog, Hyves and comScore teamed up and came up with some new social network stats for Facebook Twitter and Hyves (Dutch).
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How Zeeman got everybody fooled at the Amsterdam Fashion Week

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by Matthijs van den Broek on July 18, 2011in the categories Conversations, Social Web4 Comments

Dutch clothing retailer Zeeman (budget priced clothing, stating that ‘fashion shouldn’t be expensive’) last weekend pulled off a huge guerrilla marketing stunt at the Amsterdam Fashion Week, creating nice buzz on platforms like Twitter. They came up with a premium brand of clothing, called Frank, and ‘introduced’ it at the Fashion Week, where Zeeman… really has no reason of attending at all, normally speaking. Only zeven people knew about the project, over 30 freelancers worked in silence, for months.
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The Long Tail of the Greenpeace Nestlé Orang-Utan video

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by Matthijs van den Broek on July 15, 2011in the categories Conversations, Social WebNo Comments

Everybody probably knows or at least heard about the Greenpeace anti-KitKat Nestle campaign, started in march 2010 (see this analysis by Jeremiah Owyang, or watch this Prezi). The video, quite bloody and blunt, in which we see an office-guy eating a KitKat-Orang-Utan finger (Greenpeace wanted Nestle to stop the use of palm oil from companies that are trashing Indonesian rainforests, pushing orang-utans towards extinction). Nestlé immediately demanded that the video be removed from YouTube citing copyright infringement. YouTube agreed and removed the video — thereby creating a stir that got traditional media outlets interested in the story.
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