Conversation Management | Everything you need to know to survive the age of conversations

#LeWeb 2011 LinkedIn Workshop

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by Matthijs van den Broek on December 8, 2011in the categories ConversationsNo Comments

Building your company’s brand and presence online. A good way to do that as a company, is LinkedIn company pages. This service started a year ago. “Professional context really matters,” claimed Jennifer Weedn, business developer at LinkedIn US during a workshop about LinkedIn at #leweb 2011 (disclaimer: LinkedIn is a sponsor of the event). Driving conversations, driving engagement for you as a brand, it’s important and not only possible via Facebook and Twitter. There are now 2.000.000 companies that have started a company page (this is IBM’s for example). And, there are 130 million company follows on LinkedIn: that is substantial already after just one year. A company like IBM has 471.942 followers, Microsoft has 343.58 followers.
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Positive relation between social media integration and company results

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by Steven Van Belleghem on December 8, 2011in the categories Social WebNo Comments

Companies which strongly integrate social media in their processes obtain better financial company results than companies where social media is not integrated. This is one of the most remarkable conclusions of InSites Consulting research with 400 senior marketers in England and America. And this positive relation goes even further. A good integration of social media also means a higher impact of marketing communication and an increase of satisfied customers. Agreed, research cannot give the answer to ‘chicken or egg’ discussion. Companies with good results and satisfied customers may adopt social media integration more rapidly. So the conclusion is: both have a positive relation.
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The future of the internet

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by Steven Van Belleghem on December 7, 2011in the categories Social WebNo Comments

If you made a picture of the online world today and compared it with a picture of the online world five years ago, the differences would be huge. Five years ago Facebook was a small site, and YouTube and Twitter had only just been started up. The smartphone did not exist yet and nobody had heard of tablets yet. In five years’ time the digital world and the related technology have developed rapidly.
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Why do we use social media?

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by Lisa Derycke on December 5, 2011in the categories Social WebNo Comments

A study by the Pew Research Center shows that one third of the American online adults mainly use social media platforms to connect with family members and friends. Another significant reason is to stay in touch with current and long lost friends. Women (72%) in particular are more likely to keep in touch with family members than men (55%). When it comes to reconnecting with old friends, mainly social media users younger than 50, point this reason out as most important for being active on a social media platform.
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“Liking” on Facebook becomes less popular, study says

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by Lisa Derycke on December 2, 2011in the categories Branding, Social Web1 Comment

Crowd Science conducted a survey around the “Like” button on Facebook. 21% of the owners of a Facebook account “like” a brand on the social network website. When it comes to wall posts and pictures, people are more likely to “like” those elements than they like actual brands, about one third of the respondents. Almost 20% claim they don’t use the “Like” button at all. 32% say they simply don’t use Facebook to show their appreciation towards a brand.
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