Conversation Management | Everything you need to know to survive the age of conversations

New design: Conversation Management

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by Matthijs van den Broek on January 11, 2012in the categories Conversations1 Comment

Those who have visited this beautiful home on the web about conversation management, social media and new developments in contentmarketing, might have noticed that there was something different. Yes, it’s true. We have a new design! (kudos to Hannes Willaert & Helmont Siau). A fresh, brand new look that is ready for the future. The ConversationManager.com is now part of a more broader vision: we’ve given this blog “Conversation Management” as a main title. Because, the future is conversational: the new book by Steven called The Conversation Company is being launched on March 6 in Belgium and March 13 in The Netherlands. Check this website to join us at the launch.
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Altimeter 2012 report Social Media Management Systems

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by Erik van Roekel on January 10, 2012in the categories Conversations, Reviews, Social WebNo Comments

Last year I wrote this blogpost: “Social Media Tools & Listening Centers“. It became one of the Conversation Management Top stories of 2011, that is always a great honor . Yesterday Jeremiah Owyang (Altimeter Group, follow him on Twitter) published an interesting report: A Strategy for Managing Social Media Proliferation. A perfect match with the article I wrote and a must read if you are wondering right now what kind of social media tools you should buy or use.
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This is how Adidas is unlocking employee conversation potential with 10 golden rules

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by Matthijs van den Broek on January 10, 2012in the categories ConversationsNo Comments

Adidas, the sportbrand with the 3 stripes from Germany, has come up with an extensive guideline and golden rules project for their employees regarding social media. It’s always interesting to see how an A-list brand is considering the threats and advantages of social media. Do they embrace social media at Adidas? Do they give their employees a carte blanche on the web to tell whatever they want wherever they want about their beautiful company without any restrictions on social media? At Adidas, they don’t, certainly not. They made an extensive list of 10 golden rules, a list of popular errors, and some social media guidelines.
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Our Conversation Management Top Stories 2011

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by Matthijs van den Broek on January 10, 2012in the categories ConversationsNo Comments

The years go by so fast, let’s hope the next, beats the last. An even more positive end-of-year wish by Smith&Burrows when comparing with A Long December by Counting Crows (“It’s been a Long December and there’s reason to believe, maybe this year will be better than the last”). 2011 was a year to remember; and we’re at the break of New Year, counting down the hours to 2012. Trend reports and predictions for 2012 in many different industries have already probably reached you; in this blogpost, we look back at the best viewed posts at TheConversationManager.com, according to our WordPress stats. Warning: there’s a lot of social media stuff in it….
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Top 10 social networks need-to-knows

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by Matthijs van den Broek on January 10, 2012in the categories Conversations, Social WebNo Comments

Social media and social networking are, by far, the most popular online activity worldwide, nearly 1 in every 5 minutes spent online in October 2011 is on the account of social networking, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe. A new report bij comScore analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Here’s the Top 10 Need-to-Knows About Social Networking and Where It’s Headed (download the full report here):
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