Conversation Management | Everything you need to know to survive the age of conversations

#Womma Summit Day 2: Brands and consumers need to work together

Tweet

by Steven Van Belleghem on November 18, 2011in the categories Conversations, Social WebNo Comments

The second Womma summit day started with again a big bang. Keynote speaker Simon Mainwaring brought a strong story, followed by insights and cases in quick succession. The day’s theme was the necessity for brands to work together with consumers. Below you can read my impressions on day 2 of the Womma Summit; this article, published yesterday, will give you my impressions of day 1.
Read more »

Tweet
How to become a Content Curation King

Tweet

by Matthijs van den Broek on November 18, 2011in the categories Conversations, Social WebNo Comments

Content = king. It’s almost an Old Saying but in the age of information and information overload it’s more true then ever. Finding the right content, receiving and spreading the right content, creating the right content; it’s not just a simple aggregation exercise anymore. It’s about curation and to do curation in a right and impactful way, you need a lot of skills. In a presentation featured on SlideShare today made by Corinne Weisgerber, I saw a beautiful roadmap of how to become a content curation king. When you click through the 79 slides, you get a lot of practical inspiration to train yourself in content curation. Find the SlideDeck below:
Read more »

Tweet
Word-of-Mouth Marketing Summit 2011: Day 1

Tweet

by Steven Van Belleghem on November 17, 2011in the categories Branding, Conversations, Social Web4 Comments

The ‘Word of Mouth Marketing summit 2011’ kicked of yesterday in Las Vegas. I’m participating for het third time and the start of the congress was a very promising one straight away: a good keynote and interesting cases by nice companies. My first observation is that this congress focuses more on the core of word-of-mouth marketing and less on word-of-mouth campaigns. After all good word-of-mouth can only flourish when clients have a positive experience with your products and services, which is an evolution I encourage wholeheartedly. This is how I experienced the first day of the annual Womma Summit 2011.
Read more »

Tweet
Technorati: State of the blogosphere 2011

Tweet

by Matthijs van den Broek on November 16, 2011in the categories Social WebNo Comments

Before Twitter and Facebook were the talk of the town in the world of internet, there was something like blogs, or weblogs. If you didn’t blog, you were a nobody. That was 2005. The way I see it, blogs are still the talk of the town, but their role in the internet ecosystem is probably somehow changing. They can and will be fast, but Twitter is faster. They are and can be personal, but Facebook’s there for your friends. But… in an internet experience that is very “now”, blogs serve as a solid foundation for content and spreading ideas in more then 140 characters. How many times did you tweet a blogpost in your life? At Technorati, they’ve monitored the blogosphere for years. In the beginning of this month, they’ve published the State of the Blogospere 2011. A must read, we think.
Read more »

Tweet
Media organizations and Twitter: Not yet a perfect match

Tweet

by Lisa Derycke on November 15, 2011in the categories Conversations, Social WebNo Comments

The Pew Research Center’s Project for Excellence in Journalism and The George Washington University’s School of Media and Public Affairs collaborated on a study on how media organizations use Twitter as it became a regular and significant part of the daily news. Over 3.600 tweets in one week were examined and it became clear that 93% mainly use Twitter to promote own articles and news stories by directing their followers to the website.
Read more »

Tweet