Yesterday Twitter launched stories.twitter.com a nice site with the stories behind the 140 characters. Personal experiences, the humanity behind the virtual connections.
Every month Twitter will curate a selection of new Twitter Stories. And you can help.
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Last week the following tweet appeared in my feed: “Club Brugge is looking for a conversation manager.” All kinds of emotions struck me. As a long time fan: joy and pride. As a new media consultant: excitement. As a combination of both: even more excitement. Would this be the first step that makes the rather conservative football world realize what great things they can achieve by using new media? Could this be the right moment?
Talking about yourself too much is, even when you’re an international well-known celebrity, almost always annoying. It’s not a good idea to go on and on about yourself. Brands and companies also, should not be too over-promotional. Brands seek to be a part of the conversation on social media by sharing links that are relevant to their followers but often not specifically about their products and services. We at InSites Consulting, do that a lot, too. Finding good content and share it is known as content-curation. But…isn’t promoting your own content the same as talking about yourself, in some cases too much? And isn’t that rude, and thus ineffective? This is what we call a creation-vs-curation paradoxWhere lies The Creation and Curation Sweet Spot, What is the optimal content strategy, creating or curating? At ConvinceandConvert, they’ve tried to find an answer to that.
We know by now that social media plays an important role when it comes to discovering, researching and sharing product or company information. According to NMIncite and The Nielsen Company, consumers tend to share their experiences with a brand or product through online media mainly to give recognition and positive feedback (61%), closely followed by the other extreme: to protect other consumers from buying a product with poor quality or bad service (58%). In this case, people try to punish that particular company by sharing bad reviews online (25%), a worst-case scenario for a company. Reviewing a product sometimes comes with a hidden agenda: 41% of the respondents try to receive discounts from their favourite brands.
His book is called The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. He’s called Carmine Gallo and he’s… a bit famous. Do we care about that? Not that much. What’s cool and hot, is that Gallo’s made a very very nice presentation on SlideShare to push the sales of his book, probably. It’s food for thought for any marketing- or communictionprofessional considering to put some efforts into FourSquare. Check out the Gallo’s slidedeck below and get inspired:
Looking for an inspirational speech for your next event? Book Steven Van Belleghem today or download our speakerfile and get inspired!