Conversation Management | Everything you need to know to survive the age of conversations

InSites Consulting starts conversation coaching spin-off B-Conversational

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by Anke Moerdyck on September 19, 2012in the categories BrandingNo Comments

In order to cope with our current growth, InSites Consulting decided to start a spin-off to inspire and coach companies on conversation management. We are delighted to announce today that Steven Van Belleghem, author of ‘The Conversation Manager’ and ‘The Conversation Company’, has accepted to take on the lead of this spin-off called B-Conversational. Steven will step down as manager of InSites Consulting to fully focus on this new challenge leading our first spin-off. As an active shareholder of B-Conversational, InSites Consulting will make sure that both companies will remain strategically aligned whilst both can focus on their specific expertise to fuel further growth.
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How to convince your management about social media? Don’t talk about it.

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by Steven Van Belleghem on September 13, 2012in the categories Conversations, Social Web1 Comment

It must be one of the questions I get very often: “Steven, how can we convince our management team to invest more in social media?” My answer is very simple: “go to them with a plan that is not about social media.”

Of course, this post is meant for companies with a board that is hard to convince about the role of social media in their organization. If your management is fully with you on social media, you can take a more rapid approach than what I propose in this article.

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The State of Corporate Social Programs

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by Erik van Roekel on September 11, 2012in the categories Conversations, Social WebNo Comments

Spredfast, a social business software provider for corporate social media management, released the first Social Engagement Index Benchmark Report to highlight key social media trends across the brand and to help companies assess the success of their social media programs against their peers. With data from 154 companies the report gives quantitative insights into the structure, configuration, and social activities.
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Marketer, stop hiding behind your brand!

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by Steven Van Belleghem on September 6, 2012in the categories Conversations6 Comments

Who should be a brand’s main ambassador? The main user of the brand? The first person to try a brand? Who do you think?
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The absurdity of a year plan

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by Steven Van Belleghem on September 4, 2012in the categories Conversations4 Comments

Pretty soon all marketing managers can draw up their year plans and budgets for 2013. It will be busy times! However I am more and more convinced that we should walk away from the traditional marketing planning.
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