Our “Social Media around the World 2012” study is clear: the two social networks with the biggest growth potential are Pinterest and Instagram. They seem to be the only sites that will find their place next to the big four (Facebook, Twitter, LinkedIn & Google+) and the local heroes (Qzone, Vkontakte).
Initially, mobile was all about mobile calling. Shortly after that, text messages became popular. Today, it’s hard to imagine life without a smartphone. Things are changing fast! InSites Consulting’s “Social Media around the World” study demonstrates that mobile stopped being about communication ages ago. We primarily use our mobile for entertainment reasons, such as playing games, or for reasons of convenience, such as calculating a route via a mobile route planner
Yesterday, InSites Consulting launched the 2012 edition of its “Social Media around the World” report. One of the things that really surprised me was the results regarding reliable sources of information. Apparently brand fans have become just about the least reliable source of information.
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Today InSites Consulting published the third edition of its study “Social Media around the world” in collaboration with data and sampling partner SSI and translation agency No Problem!. More than 7,800 respondents from nineteen different countries took part in the new survey and this article presents the study’s ten most striking conclusions. The entire study can be downloaded free of charge via SlideShare.
Many companies have made their decision about social media usage by employees during office hours. Some companies don’t allow anything, some have limited access policies and others allow everything. Each of these decisions is carefully taken after a long and sometimes difficult discussion. Looking back at some of these discussions I was involved in, I tend to conclude that most companies held the wrong discussion. The real question is: how can we train and facilitate our people to use social media in a smart way?
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